MEDIA KIT May 2015 Russian Media Holding Rumedia 2015 business portal
THE PAGE THAT ONE’S DAY BEGINS WITH BFM.ru is a business portal that looks upon the world through the eyes of the business and tells about everything that has an impact on business and on the decision-making process. BFM.ru is the page that the business audience begin their day with. Launch date: November 2008 OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru
CONTENT BFM.ru provides an opportunity to keep abreast of all business events and news. Its pages comprise news, analytical materials, experts’ opinions, comments, interviews and blogs. Updated 7/24 Real estate Auto Lifestyle IT Finances Society CompaniesBlogs OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru
Mainly males Aged 30 years old and over 80% of the audience are higher institutions graduates Top and mid-level managers, specialists (67%) Medium and medium+ income (83%) 5,491,000 9,283,000 visitors per month views per month March 2015 Analytics AUDIENCE OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru TNS Web Index, Russia, May 2015
AUDIENCE STRUCTURE AND PROFILE Affinity Index shows the extent to which the share of a social and demographic group in the audience of this Internet project is higher/ lower than it is in the total population of Russia. SEX AGE INCOME EDUCATION OCCUPATION % of the portal audience (%) Affinity Index OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru male female incomplete secondary\secondary higher managers specialists high-income students blue-collar workers middle-income 60+ white-collar workers housewives unemployed TNS Web Index, Russia, May 2015 low-income
Affinity Index shows the extent to which the share of a social and demographic group in the audience of this Internet project is higher/ lower than it is in the total population of Russia. TA: Males aged 30+ years old with medium+ and medium income, managers BFM.RU IN COMPETITIVE ENVIRONMENT OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru TNS Web Index, Russia, May 2015
APPEAL FOR ADVERTISERS OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru Flexible terms of advertising placement We design and combine various standard and non-standard methods to promote products, services and companies. Premium audience The portal is of interest to the business audience: company owners, mid- level and top managers. High efficiency of advertising spaces on portal pages We deliberately avoid creating a great number of advertising spaces on the portal pages. Their high efficiency and customer loyalty are of greater importance to us.
и более №1024 рх780рх х90 / 960х х90480х90320x х120——— 3240х400160х x х х127310x х70340х80—— 6240х70340х80—— 7240x400160х x x80——— 9 ——— 10240x442——— 11240x400160х x x90 + поля / 960х135 + поля ——— MEDIA FORMATS (home page) РА «ОБЪЕДИНЕННЫЕ МЕДИА» , Москва, 2-ая Хуторская, 38А, стр.23 / 8 (495) , / / bfm.ru 1024
MEDIA FORMATS (internal page) РА «ОБЪЕДИНЕННЫЕ МЕДИА» , Москва, 2-ая Хуторская, 38А, стр.23 / 8 (495) , / / bfm.ru №1024 рх780рх х90 / 960х х90480х90320x х120——— 3240х400160х x х70340х80—— 6240х70340х80—— 7240x400160х x x400160х x x100——— 14704x50——— 1024
BFM.RU OBYEDINENNYE MEDIA Advertising Agency, 38A, 23 bld., 2nd Khutorskaya Str., Moscow, / 8 (495) , / / bfm.ru