University & Bike Club Partnerships: Creating a Successful Bike Helmets and Lights Campaign

–501(c)3 subsidiary of Seattle’s Cascade Bicycle Club –Safety, Education, and Commuter Programs Partners

University of Washington Transportation Department Health Center

University Bike Helmets and Lights Campaign Started in 2001 Goal to get students (and faculty/ staff) wearing helmets and using lights Sold 1000 low-cost light sets since ‘01 Sold 1000 helmets Health-Center Sales with Student Volunteer Fitters

Program Details Initial talks with campus bike shop Transportation office -- interest in promoting bike transportation and $ in budget Transp office made connection with health center

Program Development Brochure design Initial purchase of helmets Peer educators Helmet ordering

Program Development -Yr 2 Added lights program Partnered with bike shops Included more models

Background of Transportation Program U-PASS is a comprehensive transportation program since 1991 Bicycle commuting from 1989 went from 8% to 5% in 2002 Create more added value for U-PASS bike riders

Partnership with Cascade Bicycle Club, Transportation Office and Hall Health Logistics of Administration Funding (helmets, marketing) Marketing

Transportation Office’s Marketing Efforts Target Market Distribution method Evaluation Inclusion of information in other transportation marketing material

Starting Your Own Program Be flexible Have some cash Work with –Transp ofc –Dean’s ofc –Campus security –Bookstore