OLIN SUSTAINABILITY CASE COMPETITION Group 29 – Babatunde Ilori, Kavya Naini, Greta Simon, Stephen Wiese

Recommendation 1. Rejuvenate University Owned Quadrangle Housing 2. Increase use of existing Metro services 3. Increase accessibility to cyclists

Agenda  Problem- Kavya  Evaluation of Options- Greta  Recommendation- Babatunde  Challenges- Stephen  Conclusion- Kavya

Problem

WashU Populations Faculty Administration Undergraduate Students on Campus Undergraduate Students off Campus Graduate Students

Evaluation of options Safe ty Sust aina ble Conv enien ce Relia ble Weaknesses Public Transportation Fixed schedule Stigma Private Shuttles Additional costs Fixed Schedule Community Car Limited availability Book in advance Bicycles Lack of accessibility Seasonal effects Off Campus Parking Lot Increased costs On Campus Parking Lot Increased costs Negative effect on community

Survey Results  80% of Faculty and graduate students drive to school  Major reasons for using cars were convenience and safety  Trends  Lack of awareness of public transportation  Negative perceptions of public transportation  Members of WashU place a high importance on sustainability (Average: 7.5 out of 10)  Money was the main incentive for not driving

Recommendation Details  Target Market: Graduate Students  Encourage utilization of Quadrangle Housing  Currently 25%-30% vacant  Located within walking distance of bus stops  Extend and increase safety of bike path connecting campus to the Loop  Marketing Plan focused on Sustainability

Incentives  Rent Subsidy  $1000/yr for each student’s rent  Evening only parking permits  Increase safety patrols in the area  Patrols  Blue light system  Renovate out of date Quadrangle apartments

Quadrangle Housing and Metro Routes Quadrangle Housing locations in dark grey

Proposed Bike Route

Bike Path Proposal Total estimated cost: $ 1.5 million

Future Outlook Major Surface LotsYellow Spots Olin210 Near Engineering School532 Near Art School314 Total Yellow Surface Spots1056 Total grad students on Danforth5000 Number of grad students with yellow permits1290 Current capacity of program1300

Sensitivity Analysis Current Yellow Spots in Excess of Student Need1561 Quadrangle Units1300 Adoption Rate (1300 total Quadrangle Units) 30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00% Decrease in Necessary Spots Yellow Spots in Excess of Student Need Loss of Surface Lot30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00% Olin Lot (210) Engineering Lot (532) Art Building Lot (314) All Major Surface Lots

Underground Garage  Building an underground parking structure the size of the DUC’s would cost over $20 million plus a yearly charge of $145,000.  Total maximum yearly cost of our plan is approximately $1,300,000 per year and will taper down as Housing revitalization plan takes effect. Therefore, 15 years of the subsidy program would be equivalent to building an underground parking structure.

Mitigation of risk ChallengesRisk Reduction Methods Student perceptionsExtensive marketing campaign focused on sustainability benefits Unexpected CostsFinancial plans with buffers U-City PoliceWork with UCity as a partner Metro BillRaise awareness and Campus Community backlashInvolve community leaders from the beginning

Positive Impacts of Recommendations  Enhance WashU’s image  Increased utilization of buses  Increase revenues generated by Quadrangle Housing  Increased safety of neighborhood  Causes increase in use of public transportation and bicycles

Strategic Alignment  Sustainability  Already revitalizing and renovating quadrangle and loop area  Increase safety  WashU’s real estate expansion plans  Currently offers employer assisted housing program

Conclusion 1. Rejuvenate Quadrangle Housing 2. Increase use of existing WashU shuttles 3. Increase accessibility to cyclists

Q & A Thank you for your attention!

Appendix

Bike Path – Cost calculation Benchmark: 4,700 feet costs $ 2.7 million Estimated cost per feet: $574 (Includes property lightening, security and safety features) Size of recommended bike path: 10 (width) X 26.5 feet (length) Total estimated cost: $ 1,5 million

Larger Community Impacts  Addresses Metro Strategic Plan  Increase quality of life and business for surrounding neighborhoods  Increase U-City’s property values  WashU as a community leader could help erase the stigma of using public transportation

Community Backlash- Articles “They want to break that promise made to citizens that they would maintain this section of Forest Park as parkland. [I] do not think citizens voted to put up a building.” In 2003 the St. Louis Regional Chamber & Growth Association (RCGA) used an economic model to assess Washington University's 2002 economic impact on the St. Louis metropolitan area. Based on this model, the University generated nearly $1.2 billion from its operation, while its students spent approximately $46 million in the area. The economic activity of the University and its students indirectly supported an additional 5,297 jobs outside the University. employees/ employees/

Operating Expenses Operating Expenses Calculation Per Unit Expense Advertising/Marketing$50 Administrative140 Salaries & Related1165 Security Expense576 Building Services/Contracts150 Repair Maintenance Expense70 Grounds Expense100 Turnover Expense250 Professional Fees30 Utilities250 Insurance327 Total3108

Parking Map

Parking Data SPOTS Red401 Yellow3628 Meters136 Brown753 Blue SURFACE LOT SPOTS yellowtotal Olin Near Engineering School532 Near Art School PERMITS FreshmenSophomoreJuniorSenior Grad (Danforth )Total Yellow Student Brown Blue Total