All Staff Planning Meeting April 28, 2009 By Angela Howe

 RAP Mission Statement: “To reduce the impacts of plastics in the marine environment by raising awareness of the dangers of plastic pollution and by advocating for a reduction of single-use plastics and the recycling of all plastics.”

 Approximately 30 ongoing Chapter campaigns ◦ New RAP Committee in Long Beach ◦ RAP Hawaii Chapters: Statewide Chapters Meeting focused on RAP ◦ DC Chapter Advocacy for bag ban ◦ PNW JUNKride Awareness Component - ◦ Virginia Beach: “2009 will be dedicated to a RAP campaign for the VA chapter” says Chapter Chair Ari ◦ Capt. Charles Moore to give boat tour at SoCal Chapters Conference ◦ RAP Select Committee of Activists (HI, OR, East Coast, SD, SF, LA, Monterey)

 Local Ordinances ◦ Monterey, Santa Cruz, Encinitas, CT, Malibu, Seattle  Litigation ◦ “Save the Plastic Bag” suit (note: we are not a party) ◦ Possible Litigation with NRDC and Environment Now  Legislation ◦ Statewide: CA, CT, HI ◦ Federal: 5 cent fee  Trademark

   ChapterNet Materials ◦ Educational PPT Presentation ◦ RAP Quizes, Countercard, and Pledge ◦ Plastic CampaignToolkit  Sample Campaign Plan  Sample Ordinance Language

 Development: Possible Funding Opps? ◦ WGCA, NOAA, Env Now, Coastal Conservancy  Chapters: Support local Chapters  Enviro: New Science/Anticipate Questions  Marketing: Maximize Reach  Factored into Department Plans

Awareness of Plastics in the ocean is going mainstream; Challenge is to Keep Up and Keep Visible  RAP program growth – Hawaii and East Coast  Hawaii & San Diego to incorporate RAP into ISD program  TX and Florida are possibly next frontiers?

 *All Staff Buy In* ◦ Part of everyone’s workload:  This is what Surfrider does - core to our mission ◦ Possible contract position (like SDCK)  Increase Visibility of Campaign ◦ Short Video/Documentary/PSA ◦ Celebrity Spokesperson  Support collaborate with partners (Algalita)