CAI. Purpose of Publications: Business Card and Letterhead Commonality: Identify and provide contact information.

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Presentation transcript:

CAI

Purpose of Publications: Business Card and Letterhead Commonality: Identify and provide contact information

Two publications with common information: Business card – Used to help recipients remember you or your business and typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, address, and fax number

Letterhead stationery – The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter Used by businesses, organizations, or individuals to communicate a message and relay contact information

Letterhead Example (top part) P E T A L S I N T H E W I N D F l o r i s t a n d G i f t S h o p E v e r g r e e n S t r e e t M o o r e s v i l l e, N C T HE W IND

Purpose of Publications: Flyer, Brochure, Newsletter Advertise, Educate, Inform about an event, product, or idea

Flyer Typically used to convey information that is temporary in nature and has a short life span. Used to advertise a one-time single upcoming event, such as a play or PTSA meeting.

Flyer

Brochure Provide information, educate, or advertise a specific topic or product Describe a single entity in detail such as a course or a product or service More long-term nature than that of a flyer One example: A description of the AP program at a school or the pathways within each career cluster.

Brochure (Showing One Side ONLY)

Newsletter Provides informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly Describe a variety of events over a specific time period Usually tailored to a specific group

Newsletter

What Publication Am I? Put your notes away. Receive Handout. Put your name at the top of the paper. Below the work number your paper 1-6 Answer the matching. Then do the matching from the PowerPoint (which will be put on the screen while you are doing the top portion).