SERM #38, #40

Marketing Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants 2 Goods – tangible products Services – Intangible products

SPORTS MARKETING  Sports marketing is using sports to market products. 3

Marketing strategies for Sports  Sports logos on clothing~  New sports, new opportunities~ Soccer popular during World Cup time Lacrosse growing every year  Timing~ New apparel coming out in preparation for the upcoming season! ○ Lockout has put a stop on the Marketing of football clothing (due to trades!) 4 Nike logo on college jerseys!

Entertainment Marketing  Influencing how people choose to use their time and money for the purpose of entertainment! 5

Entertainment  Whatever people are willing to spend their money and spare time viewing, rather than participating in. In 1946 fewer than 7,000 TV sets were in households In million tv sets were in households and $42.5 billion was spent on TV advertising! In % of households had TVs 6

Recreation  Renewing or rejuvenating your body or mind with play or amusing activity.  Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions. Ex. Little League Baseball 7

Tourism  Generally considered traveling for pleasure whether the travel is independent or tour-based. Ex. A trip to Disney World! 8

The Marketing Concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit