Sports & Entertainment Marketing Mr. Bernstein Review of Recreational Sports pp 219-223 May 7, 2013.

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Presentation transcript:

Sports & Entertainment Marketing Mr. Bernstein Review of Recreational Sports pp May 7, 2013

Sports & Entertainment Marketing Mr. Bernstein Review: Recreation Marketing What is recreation? Kaser & Oelkers: Renewing or rejuvenating your body or mind with play or amusing activity What are recreational activities? Kaser & Oelkers: Those activities associated with travel, tourism and amateur sports not associated with educational institutions 2

Sports & Entertainment Marketing Mr. Bernstein Review: Recreation Marketing Typically requires purchase of a combination of products and services: Lessons Practice facilities Equipment Travel Branded merchandise 3

Sports & Entertainment Marketing Mr. Bernstein Review: Professional Recreational Sports Some professional sports entertainment attempts to leverage the popularity of a recreational sport Example: Pro Bowling A marketable figure is important to professional recreational sports Example: Tiger Woods and golf 4

Sports & Entertainment Marketing Mr. Bernstein Amateur Recreational Sports Non-competitive team and individual sports Outdoor activities Fitness What recreational sports do you plan to participate in? 5

Sports & Entertainment Marketing Mr. Bernstein Recreational Sports in College Find a college you are considering attending. Search their website for recreational sports activities. Describe opportunities this college provides. 6

Sports & Entertainment Marketing Mr. Bernstein Recreational Sports in College and Afterwards On a scale of one to ten, rate the importance of recreational sports opportunities as a factor is your college decision? On a scale of one to ten, rate the importance of recreational sports opportunities as a factor is where you would like to work after graduating college. 7

Sports & Entertainment Marketing Mr. Bernstein Recreational Sports in College and Afterwards Select a recreational sport and make recommendations for marketing that sport to young adults like yourself. This can include recommendations for one or more of the 4 P’s. 8