Time-Series Forecasting Learning Objectives 1.Describe What Forecasting Is 2. Forecasting Methods 3.Explain Time Series & Components 4.Smooth a Data.

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Presentation transcript:

Time-Series Forecasting

Learning Objectives 1.Describe What Forecasting Is 2. Forecasting Methods 3.Explain Time Series & Components 4.Smooth a Data Series 5.Forecast Using Smoothing Methods, & Trend 6.Use MAD to Measure Forecast Error

What Is Forecasting? 1.Process of Predicting a Future Event 2.Underlying Basis of All Business Planning Production Inventory Personnel Facilities Sales will be $200 Million!

Forecasting Methods 1.Qualitative Methods Expert Opinion Delphi Method Surveys 2.Quantitative Methods Time Series Causal Regression

Quantitative Forecasting Steps 1.Select Several Forecasting Methods 2.‘Forecast’ the Past 3.Evaluate Forecasts 4.Select Best Method 5.Forecast the Future 6.Monitor Continuously Forecast Accuracy

What’s a Time Series? 1.Set of Numerical Data 2.Obtained by Observing Response Variable at Regular Time Periods 3.Assumes that Factors Influencing Past & Present Will Continue 4.Example Year: Sales:

Time Series Components Trend Seasonal Cyclical Irregular

Trend Component 1. Persistent, Overall Upward or Downward Pattern 2. Due to Population, Technology, etc to 20 Years Duration Mo., Qtr., Yr. Response

Linear Increasing Trend Linear Decreasing Trend Nonlinear TrendNo Trend Examples of Some Time Series Trend Patterns

Toaster Sales in Hundreds, By Quarter, TIME QUARTER1 QUARTER2 QUARTER3 QUARTER

Long-Term Trend in Toaster Sales

Cyclical Component 1. Repeating Up & Down Movements 2. Due to Interactions of Factors Influencing Economy 3. Usually 2-15 Years Duration Mo., Qtr., Yr. Response Cycle Prosperity Recession Depression Recovery

Cycles in Toaster Sales

Seasonal Component 1. Regular Pattern of Up & Down Fluctuations 2. Due to Weather, Customs,etc. 3. Occurs Within 1 Year Mo., Qtr. Response Summer

The Seasonal Pattern of Toaster Sales

Irregular Component l 1.Erratic, Unsystematic, ‘Residual’ Fluctuations l 2.Due to Random Variation or Unforeseen Events n Union Strike n Tornado l 3.Short Duration & Nonrepeating

Irregular Fluctuations in Toaster Sales Quarters

Multiplicative Time-Series Model l 1.Any Observed Value in a Time Series Is the Product of Time Series Components l 2.If Annual Data n Y = T x C x I l 3.If Quarterly or Monthly Data n Y i = T x S x C x I

Time Series Forecasting Linear Time Series Forecasting Trend? Smoothing Methods Trend Models YesNo Exponential Smoothing QuadraticExponential Holt- Winters Auto- Regressive Moving Average

Moving Average Method 1.Series of Arithmetic Means 2.Used Only for Smoothing Provides Overall Impression of Data Over Time 3.Equation L = Averaging Period (Odd # Years) MA (L) Y L i it    (L-1)/2 T=(1-L)/2

Time Response Y i Moving Total ( L =3) Moving Avg ( L =3) 19914NA = 1515/3 = = 1414/3 = = 1515/3 = = 1616/3 = NA Moving Average Calculation

Moving Average Graph Year Sales

Moving Average with Even Number of Periods

Time Series Forecasting Linear Time Series Forecasting Trend? Smoothing Methods Trend Models YesNo Exponential Smoothing QuadraticExponential Holt- Winters Auto- Regressive Moving Average

Exponential Smoothing Method l 1.Form of Weighted Moving Average n Weights Decline Exponentially n Most Recent Data Weighted Most l 2.Used for Smoothing & Forecasting n Assumes No Trend l 3.Requires Smoothing Coefficient (W) n Subjectively Chosen n Ranges from 0 to 1

Exponential Smoothing Equations l 1.Smoothing Equations E i = W·Y i + (1 - W)·E i-1 l 2.Forecasting Equation Y i+1 = E i E i = Smoothed Value Y i = Actual Value W = Smoothing Coefficient

Time Y i Smoothed Value, E i ( W =.2) Forecast Y i NA 19926(.2)(6) + (1-.2)(4.0) = (.2)(5) + (1-.2)(4.4) = (.2)(3) + (1-.2)(4.5) = (.2)(7) + (1-.2)(4.2) = NA 4.8 Exponential Smoothing Calculation ^ E i = W·Y i + (1 - W)·E i-1

Exponential Smoothing Graph Year Sales

Exponential Smoothing Thinking Challenge l You’re an economist for GM. You want to get a feel for the long-term trend in car sales. You want to smooth cyclical & random fluctuations using exponential smoothing with W =.25. Yearly sales (million units) are 2, 4, 1, 3.

To obtain starting values: 1.E 1 = Y 1 = 2 l 2.E 2 = W·Y 2 + (1 - W)·E 1 = (.25)(4) + ( )(2) = 2.5 l 3.E 3 = W·Y 3 + (1 - W)·E 2 = (.25)(1) + ( )(2.5) = l 4.E 4 = W·Y 4 + (1 - W)·E 3 l = (.25)(3)+( )(2.125)=2.34 Exponential Smoothing Solution*

Selecting Smoothing Coefficient (W) l 1.Subjectively Chosen n Computer Search Routines Available l 2.To Smooth Cyclical & Irregular, Small W n Reveals Long-Term Pattern l 3.To Forecast, Large W n Forecast Will Reflect Prior Period Data Most l 4.Recent Data Weighted Most for All W