Running an “Ideal” Chapter James Kolstad, Marquette ‘15, chair, Leadership Development Work Group Danielle Bauer, CAE, director of membership, ASDA

And the Gold Crown Award for Ideal Chapter goes to…

Gold Crown Awards Chapter Achievements Ideal ASDA Chapter Most Improved Chapter Rookie Chapter of the Year Outstanding Membership & Communications Outstanding Advocacy Initiatives Outstanding Activities Outstanding Fundraising Outstanding Predental Involvement Outstanding Ethical Awareness Most Creative Presentation (hard copy required) Auto-enrollment Implementation* Largest Membership Market Share* * No application necessary

Gold Crown Awards Media Best Newsletter in Competition Quality of Newsletter Information Newsletter Design & Layout Most Improved Newsletter Best Website in Competition Quality of Website Information Website Design & Usability Outstanding Use of Social Media Best News Article* Best Feature Article* Best Blog Post* * No application necessary

Planning Ahead Review the application Sit down with your committee chairs Brainstorm Give autonomy to be creative Use the application as your strategic plan Work as a team – no overlap

Membership & Communications High # of members recruited and/or involved in chapter Engage other students – AS/IDP and predentals Utilize variety of communication tools – s, Facebook, Twitter, posters, website Contribute to national communications Brand your chapter

Advocacy Get your entire chapter involved Get involved at local and state levels Encourage leadership roles Organize fun events Collaborate with other organizations on campus Encourage use of Engage

Activities Community service Mentoring Orientation events Have fun and be creative Fundraising

Fundraising Be creative Predental event Vendor fair Special events Grants - free money Cost saving measures

Predental Involvement Give predentals an incentive to join Organize a predental event Visit and interact with local predental clubs/societies Mentor and write for local newsletter Encourage national ASDA involvement

Ethics Work with SPEA chapter ADA ethics video contest Professionalism/ethics seminar series and L&L presentations ASDA Code of Ethics Share ASDA White Paper

Newsletter Design Well-branded Nameplate uses ASDA logo Use of photos & graphics Good typography –clear & eye-catching Visually organized

Newsletter Content Exceptional writing & research Timely articles Variety of topics Quality content (not just event recaps) Variety of authors Useful info (calendars, deadlines, clinic quiz) Well-edited

Website Design Accessibility –Compatible with different browsers? –How long are load times? Navigation –Are there broken links? Aesthetics –Include ASDA branding Creativity

Website Content Purpose –Mission statement? –Reason to return? Interactivity –Social media –Forums, chats, etc. Quality of information –Balanced content

Social Media Original content Contests Viral posts Multiple channels Facebook, Twitter, Instagram, YouTube, etc.

Application Tips Start early Designate team/committee to the award Read instructions thoroughly Look at gallery of previous winners Use stats, photos, samples Appearance matters

Gold Crown Awards Deadline: Jan. 5, Upload application to FTP site Separate applications for Chapter Achievements and Media Ideal Award Committee review process

Highlight new vs. continuing Use of bullets and bold font

Too long Not aesthetic to the eye Significant accomplishments don’t stand out

Highlight new Include specific data Easy to read

Didn’t follow instructions Category goes to 2 pages

Ideal Winner

Ideal Winner

Contacts James Kolstad o Danielle Bauer o