Dannon Foodservice NFL Integration Committed to donating Taste of the NFL Mission: To address the needs of the hungry and homeless by raising awareness.

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Presentation transcript:

Dannon Foodservice NFL Integration Committed to donating Taste of the NFL Mission: To address the needs of the hungry and homeless by raising awareness and money through events surrounding the country’s top chefs and the NFL’s greatest players. Taste of the NFL Mission: To address the needs of the hungry and homeless by raising awareness and money through events surrounding the country’s top chefs and the NFL’s greatest players. KICK HUNGER CHALLENGE® donations (Sept– Dec) Locally hosted Taste Of The NFL events The Super Bowl Taste Of The NFL – Party with a Purpose 3 Key Fundraising / Program Elements Proceeds are donated to Feeding America food banks in the 32 NFL team cities and other select hunger relief organizations

Dannon’s NFL Kick Hunger Challenge Objective: Drive Customer Activation, Consumer Engagement, and Yogurt Growth Key Message: Do good for your body and your soul! Help Dannon kick hunger. Reason to Believe: The perfect Promotion with a Cause everyone can support; driving awareness to an important cause while increasing yogurt sales for operators. The Facts are Overwhelming: Play your part – eat Dannon Oikos Greek yogurt to fuel your body with protein plus all the goodness of yogurt AND feel good about helping to feed the hungry by participating in Kick Hunger Challenge Campaign Time Frame: Sept 2015 – February 2016 Hunger exists in every community of our country. 1 in 6 people struggle to get enough to eat million people (15%) were in poverty, including 14.7 million (20%) children under the age of million Americans lived in food-insecure households, including nearly 16 million children.

DANNON ® + NFL Kick Hunger Program 1M Consumer Promotion Engage & drive brand presence Customer Engagement Build relationships and incentives  Program: Text to donates a meal + automatically get entered in sweeps  Reward: NFL shop gift cards, Game access, Super bowl tickets  Program: Place NFL Kick Hunger kits and activate campaign at accounts  Reward: Gift Cards, Access to Local Taste of the NFL events and Games, Super Bowl Tickets 1M Meals

Taste of the NFL Local Events Local NFL teams Exciting Taste of the NFL events for local residents Local hunger relief organizations For Example Taste of the NFL has local events in cities across the nation… Culinary Experience: Food & wine events Elegant sit down dinner The ultimate goal of the local events is to raise increased awareness and dollars that will help fight hunger in their community through food, fun, and football! Party: Tailgate party with live music, fund raising activities & games Access: Meet and greets with NFL players, coaches, and alumni Ultimate Dallas Cowboys Tailgate Party Sunday, May 3, :00-9:00 PM Arlington, TX Oikos inspired recipes driving awareness to AFH chefs Sampling opportunities for Triple Zero Event to entertain key foodservice directors

Supporting Merchandise Training Material Micro-site & Supporting Media Promotion Kit & Assets – Sell sheets for broker and operator – Refrigerator / screen clings & wobbler – Glass / Cooler cling – Counter Card – Parfait Bar clings – Ready Made Stickers – Student Ambassador Kit – And more…. All creative is FPO