Top 10 Tips for Recruitment & Engagement Adrien Lewis, Houston ’16 Chair, Council on Membership Danielle Bauer, CAE ASDA Director of Membership

Why What How

ASDA Membership Stats 20,000+ predoctoral members => 90% market share 45 chapters auto-bill vs. 20 recruited 6 chapters = under 60% market share Nearly 2,000 predental members and growing Many low involvement chapters

Membership Outreach Initiative Purpose to increase membership and involvement at chapters Conference calls and visits with chapters Identify chapter challenges – Recruitment, administration, fundraising Share best practices of other chapters

#1 – Know Your Why Elevator pitch WIIFM – What’s In It For Me? Share your personal story

#2 – Start Early Hold membership drive or ASDA Fever Week early in school year Ask for time or money before other commitments come up

#3 – Use All Available Resources Materials sent from ASDA national Chapter resources on website Info passed down from previous leader

#4 – Target Events to Different Groups Vary dates/times of events to meet different schedules Focus type of event on audience

#5 – Repeat Messages Good rule of thumb – 3x a charm Use different medium , Facebook, posters, word of mouth Be consistent

#6 – Demonstrate Value Tangible vs. intangible benefits Determine their motivation factor Social, professional, advocacy, service

#7 – Brand ASDA Chapter ASDA chapter logo Be visible at chapter activities and events Co-sponsor with other organizations

#8 – Accurate Data Keep good records of members vs. non- members Maintain current contact information Track involvement “activity points”

#9 – Involve Entire Board Recruitment of new members and volunteers is everyone’s job Set goals for board and give rewards Recruiting X number of members Finding replacement for their position

#10 – Be Creative Try different approaches Keep an open mind to other’s ideas What works for one doesn’t work for all

Great Ideas Webinar Virtual idea exchange on Nov. 20 Focus on fundraising, sponsorship and vendor fairs Proposals due Nov. 5 ASDAnet.org/chapter-training

Incentive for chapters – $500, $300 and $200 – Presented at Gold Crown Awards Ceremony ASDA Predental Week – Feb. 8-14, 2015 – ASDA chapters and predental clubs can participate – Incentives for predental clubs

ASDA Fever!

ASDA Fever!

Why ASDA Why What How

Contacts Adrien Lewis Danielle Bauer