Driving Traffic It is not enough to promote your site when it is first launched. You also need to actively promote your site on a long term basis.

Driving Traffic Become number one on Google Beyond the Search Engine Measuring success

Becoming Number One Follow Google Guidelines Black Hat Operators Black Hat Techniques Improve your search engine rankings Improve your site’s build Improving your site’s content Encourage quality links

Becoming Number One Improving your site’s build Create a clear hierarchy Use text links Use short URLs Add a site map Submit your site

Becoming Number One Improving your site’s content Writing copy for search engines Focus on writing good copy

Becoming Number One Encourage quality links Subject matter of linking site Copy that appears in link Popularity of site linking Reputation of site linking

Becoming Number One Problem with search engines Pay per Click advertising Guaranteed placement No adjustment to your site ROI is more predictable Immediate ad appearance Even target non relevant keywords

Becoming Number One Three pronged marketing attack Offline promotion Audience Targeting Viral Marketing

Becoming Number One Offline Promotion Reach audience in a specific geography Encourage repeat traffic from existing customers Move customer interactions online

Becoming Number One Business communications promoting your website Business stationary Traditional media Miscellaneous marketing material Word of mouth

Becoming Number One Social Media Build reputation Use your profile Do not self promote Follow rules Contribute value Admit Mistakes Don’t spam

Becoming Number One Editorial Sites Viral Marketing Hard to target specific audiences Don’t care and unlikely to remember site

Becoming Number One Creating viral content Aim to create a reaction Be unexpected Never directly sell Enable passing Utilize trends Followup

Becoming Number One Measuring Success Monitor your marketing efforts Find and resolve site problems Identify popular content Monitor Marketing Number of people arrived at site vs. Number of people who complete call to action

Becoming Number One Finding a resolving problems Usability Accessibility Content

Becoming Number One Start Tracking Get Listed Target Your Audience