Anthony Kleanthous Westminster, 3 rd November, 2010 Eating Earth

Agenda Why Consumption matters Food impacts Responses and priorities

Agenda Why Consumption matters

Source: Global Footprint Network Global Ecological Footprint

30% decline since 1970 Source: Zoological Society of London Global Living Planet Index

Agenda Why Consumption matters Food impacts Responses and priorities

Food accounts for a quarter of our eco footprint Source: WWF 2010

Sustainable agriculture is key Source: WWF/FCRN 2010

Meat and dairy are of greatest concern 60-80% of direct agricultural Impacts Around ¾ of land use change impacts 1Kg beef takes 15,500 litres of water Beef takes 70x more land than vegetables 80% of soya is consumed by animals

Cerrado – The Brazilian Savannah Richest savannah in the world and home for 5% of global biodiversity

Presentation title can go here Secondary information XX-XX Month, Year Additional information can run Underneath if neccessary Topic can go here A basketball court full of soy for every consumer On average each European consumer eats 87 kg of meat and 250 eggs per year. To produce this an “agricultural footprint” of 400 square meters is needed.

The Cerrado: as it was Source: Machado et al 2004

The Cerrado: 2002 Source: Machado et al 2004

On a US diet, we could feed 2.5bn people

Source: Global Footprint Network, 2010 Eating as usual

Source: Global Footprint Network, FAO, % renewables + Malaysian diet

Consumption changes are essential Source: FCRN, 2010

Agenda Why Consumption matters Food impacts Responses and priorities

Sustainable Consumption Eliminate waste Reduce meat and dairy consumption Locally in season fruit and vegetables Particularly –Intensively produced –Imported –Processed

Helping consumers The right products Responsibly produced Clearly labelled Appropriately priced Guidance on choosing, buying, storing, cooking Political leadership

What we need from government Eatwell Plate and dietary education Green taxes Shift subsidies Responsible public purchasing Work with retailers and producers (Tasting the Future)

Summary We are eating the fabric of our planet Sustainable Food is critical to survival We must change the way we eat Government has a crucial role Change must start NOW!