The Research Problem Statement

Research Problem  The research problem defines the mission and objectives behind conducting primary research

Research Problem  A comprehensive problem statement that includes:  Problem definition  Justification for research  Specification of informational needs

Research Problem Statement: (1)Problem Definition  Goal: Answers the objective for doing research  Example: “Gator Credit Union would like to increase the number of customers who take out loans through the bank over the next year, but is unsure of what criteria people use to choose a lender.”

Research Problem Statement: (2)Justification for Research  Provides support for why research is an optimal path to problem resolution Example: “Research is necessary in order to improve the client’s understanding of what criteria influence bank selection. Since no current information is available, research will help Gator Credit Union avoid costly target marketing and communications mistakes.”

Research Problem Statement: (3)Specification of Informational Needs  Specifies what variables will be the focus of the research investigation. Does NOT specify what questions will be explored  Example: “Research will examine 1) the decision-making criteria customers used in selecting a loan institution; and 2) general attitudes customers have toward credit unions.

The Composite Research Problem Statement  “Gator Credit Union would like to increase the number of customers who take out loans through the bank over the next year, but is unsure of what criteria people use to choose a lender. Research is necessary in order to improve the client’s understanding of what criteria influence bank selection. Since no current information is available, research will help Gator Credit Union avoid costly target marketing and communications mistakes. Research will examine 1) the decision-making criteria customers used in selecting a loan institution; and 2) general attitudes customers have toward credit unions.