Introduction to Nu Skin All of the Good Introduction to Nu Skin Today we know that great skin requires more that just great skin care. It requires the right lifestyle and nutritional choices as well. We also know that great skin care can lead to more than just great skin. We touch lives on a very personal level by helping people achieve the self-esteem that comes from knowing they look their very best.

Introduction to Nu Skin All of the Good Introduction to Nu Skin Presented by Lori Bush President, Nu Skin Division

“All of the good” has more meaning than ever . . . That's what Nu Skin is about. We started with a simple, sincere philosophy: “All of the good, none of the bad.” Today, we are as committed to this concept as ever. However, this simple idea has matured and blossomed. Today, when we say "all of the good," there is so much "good" to talk about.

The Nu Skin Goods Good Ingredients Good Product Values Good Relationships Good People Good Company From the beginning, we have been proud of our relentless commitment to good product ingredients and good product values. But this is only part of what has made us the company we are today. We're proud of our good relationships with world renowned scientists and institutions. We're proud of our good people, especially our extraordinary distributor force, who have helped us build something special and enduring. And we are proud of our good company. In addition to all of the goods above, our connection to the Nu Skin Force for Good Foundation exemplifies what Nu Skin is all about. This nonprofit organization dedicated to improving the lives of children by investing in communities and preserving cultures across the globe is the direct result of Nu Skin’s mission statement to be a force for good throughout the world.

In 1984, Nu Skin began operations . . . Today, the Nu Skin opportunity makes great looking skin a reality for more people—every day! Since Nu Skin began operations in 1984, we've seen a dramatic evolution in the skin care industry. Consumers and skin care experts have become more knowledgeable about the physiology and functions of the skin. Incredible progress has been made to better understand what contributes to the ways our skin ages and how we can nourish and protect it. Some of the most significant advancements have been brought to market by Nu Skin, where great looking skin becomes a reality for more and more people every day.

Good Ingredients We formulate with scientifically validated ingredients at efficacious levels to deliver promised benefits. Even amidst our industry innovations, from skin care to color cosmetics, we remain committed to our founding product philosophy. We formulate with scientifically validated ingredients at efficacious levels to deliver promised benefits. Nu Skin's formulations avoid cheap, unfriendly fillers, are dermatologist tested, and are in compliance with consumer and safety guidelines.

Good Product Values Daily Skin Care Skin Treatment Ethnobotanical Skin Care Our commitment to All of the Good is embodied in our three product leadership platforms: daily skin care, skin treatment and ethnobotanical skin care. Of course our product portfolio extends well beyond these three categories, and we are committed to the highest standards in all we do. But for these three categories, we expect more. This is where we can truly show the Nu Skin difference with products that are our most stellar examples of innovation and leadership.

Nutricentials™ Daily Skin Care Supports and protects skin health and longevity. The first category, daily skin care, consists of the products that people use every day to support the health, beauty, and longevity of their skin. They are the foundation ... the basic building blocks of any skin care regimen. Our Nutricentials line has led an industry trend by bringing the beauty benefits of nutrition directly to the skin.

Treatment Provides scientifically advanced targeted solutions to skin care concerns. Skin treatment, Nu Skin's second leadership platform, is comprised of products that target specific skin concerns and deliver visibly beneficial improvements to the appearance of skin in a relatively short time frame. Our range of treatment products features some of the industry's latest skin care innovations, from the complexion-clearing benefits of our Nu Skin Clear Action System to the anti aging benefits of the Nu Skin 180 System, and the exceptional skin brightening benefits of the Nu Skin Tri-Phasic White System. Nu Skin's treatment products deliver such compelling results that people not only look better, they feel better about themselves as well.

Epoch® Offers age-old ethnobotanical solutions from cultures around the world. And then there's ethnobotanical skin care ... our Epoch line. Epoch is truly an example of leadership because this is a category we created. The Epoch line applies age-old wisdom derived from indigenous cultures throughout the world to offer ethnobotanical solutions to health and skin concerns. Each Epoch product features botanical ingredients from renewable resources and is enhanced by modern scientific advances in product formulation.

Epoch® and the Nu Skin Force for Good Foundation™ A generous donation from the sale of every Epoch® product supports the many humanitarian projects of the Nu Skin Force for Good Foundation.™ Epoch represents so many of the values of the Nu Skin brand. These products not only make you feel good on the outside, they make you feel good on the inside knowing that a generous percentage of Epoch product revenues helps support the Nu Skin Force for Good Foundation. In addition to contributions provided through Epoch sales, the Foundation is supported by distributor, employee, and corporate donations. This combined spirit of humanitarianism has had far-reaching impacts in many ways. We are committed to supporting research to find a cure for the deadly, genetic skin disease called Epidermolysis Bullosa, and together we have helped preserve endangered ecosystems, provided clean drinking and irrigation water to a village in Haiti, and helped fund surgeries to correct congenital birth defects. These are just a few of the projects the Nu Skin Force for Good Foundation supports in our efforts to make the world a better place for children. Pediatric Cardiac Surgery Foundation (Thailand)

Good Relationships The Nu Skin Professional Advisory Board is composed of dermatologists, ethnobotanists, nutritionists, and scientists that are unparalleled in the direct selling industry. In an effort to ensure we stay at the forefront of product development in our three leadership platforms, we partner with leaders in the skin care industry. The Nu Skin Professional Advisory Board is comprised of dermatologists, ethnobotanists, nutritionists, and scientists that are unparalleled in the direct selling industry. These people have devoted their careers to finding ways to improve people's lives through science and technology.

Nu Skin Center for Dermatological Research at Stanford University School of Medicine This important connection means Nu Skin is helping to discover advancements in skin care that will benefit everyone. We're especially proud of our partnership with Stanford University's School of Medicine. The Nu Skin Center for Dermatological Research at Stanford University School of Medicine is continually discovering advancements in skin care that will benefit everyone. The Center focuses on scientific investigation, dermatology research, patient care, training, product development, and clinical trials.

Tegreen 97® Study A Nu Skin/Stanford study shows Pharmanex® Tegreen 97® has a positive impact on skin elastin levels. In a study conducted at the Nu Skin Center, the effects of a combination of topical and oral forms of green tea extracts on the histology of skin were measured and the results were presented to the American Academy of Dermatology. This work is among the first to quantify short-term histological changes in the skin associated with nutritional supplementation.

Carotenoid Study A Nu Skin, Stanford, and Harvard study shows the impact of UV exposure on skin carotenoid (antioxidant) levels. We also work closely with our sister company, Pharmanex, a global leader in nutritional supplementation. Together we are developing techniques to combine good nutrition with advanced skin care formulations to offer consumers the very best in personal care products and overall good health. Recently, Nu Skin partnered with Stanford and Harvard to learn more about the effects of UV exposure on skin carotenoid levels as measured by the Pharmanex Biophotonic Scanner. The results from this study, and from studies to come, will provide both Nu Skin and Pharmanex with valuable data, and open up new opportunities to lead the way in the skin care and nutrition industries. Presented in a poster session at the annual meeting of the American Academy of Dermatology

Good People Employees and distributors with good values and good ideas see the opportunity offered by Nu Skin® products. Perhaps the crowning jewel of Nu Skin is its good people. From the very beginning, employees and distributors with good values and good ideas saw the opportunity offered by Nu Skin products. In the more than twenty years since Nu Skin began, thousands and thousands of distributors have built successful businesses by reaching out to others who want to live a longer, better life. Our distributors are passionate about the products, and are some of the most educated people in the direct selling industry. It is their intelligence and enthusiasm that has propelled Nu Skin to become one of the top personal care brands in the world.

Good Company From providing skin care products that protect the longevity and beauty of the skin to creating connections to communities through the Nu Skin Force for Good Foundation,™ Nu Skin holds the keys to living better longer. All of these goods make Nu Skin a good—indeed, a great—company that enables people to get better with time. From providing skin care products that protect the longevity and beauty of the skin to creating connections to communities through the Nu Skin Force for Good Foundation, Nu Skin holds the keys to living better longer. Nu Skin created the Nu Skin Force for Good Foundation in 1996 to fulfill our commitment to foster lasting improvements in the world. Combining sales of Epoch products, distributor donations, and corporate contributions, the foundation has had far reaching impacts. From Western Samoa to Eastern Europe to rural China, donations have helped to save rain forests, irrigate crops, fund orphanages, and build schools, just to name a few causes. Most recently, the Nu Skin Force for Good Foundation donated financial resources and supplies to disaster relief in South East Asia. As I travel around the world meeting with our distributors, I've heard amazing stories about our company, and how it has not only made a wonderful difference in people's appearances, but has actually transformed lives. What started out in 1984 as a lofty ambition has become a reality...Nu Skin truly is a skin care company that stands for "All of the good and none of the bad."