CARLA MANCINI Fall 2012 Mariette Seimetz Adriana Solis Britney Hall

Garment Analysis Garment Scenario Women’s casual pants Store Type: Upscale department store Division: Women’s Department: Casual Bottoms Fabric Content: 100% Wool Tweed Price Line: Bridge Price Range: $80-$120 Strengths It is a versatile garment (can be worn with many different tops in different scenarios. It is considered a classic or staple piece High-waist design flatters the wearer’s figure Weaknesses Poor seller in Fall 2011 Only comes in one color The flared pant leg is unflattering Fabric is too heavy and limits the pants to be worn only in one season

Target Market Profile Target Market: Middle-class career woman between the age of 35 and 45 Demographics: years old Generation X College educated Independent woman (possibly single mom or divorced) Income between $60,000 and $75,000 Children in high school Psychographics Transitioning between the “sexy” and “conservative” phases Increased leisure time Values structure and organization Friends and family are important Has time to date and spend time with friends Price conscious yet willing to invest in good quality goods Other Stores She Might Shop at: The Limited New York and Company Dillard’s Nordstrom

Season Analysis: Fall 2012 Trends: The integration of logical proportion and modern angular features are dominant in the Fall 2012 season. Silhouette: Fall 2012 includes minimal flare, the “relaxed leg,” and an overall form-fitting, and body- conscious silhouette. Color Palette: The major colors of Fall 2012 include deep reds, plums, golds, and khakis. These colors create earthy, skin-tone shades combined with bold colors.

CARLA MANCINI Fall 2012

CARLA MANCINI: FALL 2012 apparel line