1 PIKA Technologies’ fully customizable PBX Platform Webinar: October 21, 2009 Presenter: John Kumhyr

2 Logistics Welcome! We will begin shortly. If the GotoMeeting control panel is blocking your screen, you can minimize it here Polling Questions – you may ask questions at any time using the Question feature Your questions will be answered at the END of the session Unhide Control Panel

3 Agenda PIKA Corporate Overview PIKA WARP Appliance “PC + Boards” vs. Appliance Introducing WARP Enterprise PBX Platform Getting More Information and who to contact

4 PIKA Overview 22+ years in telephony hardware Primary business is CT Cards Major customers include Head Office: Ottawa, Canada

5 PIKA Overview WARP appliance was designed with input from our Customers 120+ developers worldwide working with WARP appliance today including: IP PBX developers IVR developers Gateway developers Logging developers Cable Companies Service providers STRONG focus on quality and customer service

6 Are you familiar with the WARP Appliance? yes no POLL …..

7 “Purpose-Built” Telephony Platform Flexible port options – SIP, FXO, ISDN-BRI, FXS Ideal for Asterisk ® /FreePBX ® ; also for Linux Developers Small form factor, low power (1/18 th ), greener Targeted for SMB deployments Reliable with Solid State components True Alternative to PC + Voice Cards Pika Technologies, Inc. - Confidential PIKA WARP Appliance

8 Introducing WARP the appliance PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk/FreePBX in small office/home office (SOHO) and small/medium Enterprise (SME) markets.

9 Introducing WARP the appliance PIKA WARP the Appliance is a small, low cost development platform that can be used to deploy telephony based applications using Linux and/or Asterisk/FreePBX in small office/home office (SOHO) and small/medium Enterprise (SME) markets. Unlike typical PC + board alternatives, the appliance eliminates hardware and software integration issues in a reliable, solid state and brandable form factor and includes traditional hardware based telephony features

10 19/10/2015 Pika Technologies, Inc. - Confidential 10 Features The only customizable embedded platform!The only customizable embedded platform! Pre-installed default Asterisk config files Audio line-in/line-out (music on hold / paging) One standard FXS port Support for FXO/FXS/BRI/GSM modules Power fail transfer ports (PFT) Fully customizable – easily private labeled Cross-compile environment with top-level GUI Dynamic thermal management (fan) Solid-state / no hard drive Platform with Open Development Environment Desk mount/stackable or wall mountable Compact ready-for-market form factor Regularity Approvals: North American telecoms and safety (FCC/UL/CSA) European Union (CE) Processor Embedded AMCC Power PC 440EP 533MHz 1,200 mips Supports floating point and MMUMemory Internal flash – 256 MB Internal RAM – 256 MB External SD Card (4G+) Voice mail Prompts Configuration files Custom settingsCapacities 40 VoIP end points 6 trunks 1 standard FXS port in every unit Up to 8 additional FXS ports Up to 8 FXO ports Up to 4 ports/8 channels BRI GSM trunk modules (future) WARP - Features and Capabilities Display Liquid crystal (LCD) 2 x 20 character programmable Backlit Invertible for wall mounting API controlled Toggle button Changes LCD display

11 “PC + Card” versus Appliance

12 PC + Cards versus Appliance Component churn – every 9 (?) months results in increased procurement /integration/testing costs Purpose built, stable telephony platform

13 PC + Cards versus Appliance Component churn – every 9 (?) months results in increased procurement /integration/testing costs Purpose built, stable telephony platform Greater integration effort (cards & drivers, choosing components and building PC) Integration done by PIKA (expansion modules, Linux/Asterisk/FreePBX)

14 PC + Cards versus Appliance Component churn – every 9 (?) months results in increased procurement /integration/testing costs Purpose built, stable telephony platform Greater integration effort (cards & drivers, choosing components and building PC) Integration done by PIKA (expansion modules, Linux/Asterisk/FreePBX) Stigma: PC not as reliable as a proprietary PBX Purpose built for telephony, solid state, more reliable

15 PC + Cards versus Appliance Component churn – every 9 (?) months results in increased procurement /integration/testing costs Purpose built, stable telephony platform Greater integration effort (cards & drivers, choosing components and building PC) Integration done by PIKA (expansion modules, Linux/Asterisk/FreePBX) Stigma: PC not as reliable as a proprietary PBX Purpose built for telephony, solid state, more reliable Large in size – greater power requirements Small in size – low power requirements

16 Size, Connectors and Ports 9¼ inches ~2 inches ~7 inches

17 Connectors and Ports RS232/Serial (programming) Intelligent Fan Power Cable USB Ethernet (10/100) FXS Port Audio Out In SD Card

18 Connectors and Ports RS232/Serial (programming) Intelligent Fan Power Cable USB Ethernet (10/100) FXS Port Audio Out In SD Card

19 Analog stn module 4 port FXS + PFT Analog trunk 4 port FX0 + PFT Connectors and Ports RS232/Serial (programming) Intelligent Fan Power Cable USB Ethernet (10/100) FXS Port Audio Out In SD Card

20 Analog stn module 4 port FXS + PFT Analog trunk 4 port FX0 + PFT 2 x BRI (4 channels) Connectors and Ports 2 x GSM Port (in development ) RS232/Serial (programming) Intelligent Fan Power Cable USB Ethernet (10/100) FXS Port Audio Out In SD Card

21 What is WARP Enterprise & why did we introduce it? or =+ Asterisk + FreePBX FAX + Market Leading FAX Support + VoIP LCM + FOP2 + other add-on +..

22 What is WARP Enterprise & why did we introduce it? or =+ Asterisk + FreePBX FAX + Market Leading FAX Support + VoIP LCM + FOP2 + other add-on +.. Simply: A Higher Level of Enablement Benefits new and existing WARP customers Eliminates routine development Get to market quicker Offers you a road-map of add-on functionality Lets you focus on your differentiation Offers PC Developers a true alternative H/W Platform!

23 IP PBX - Development Alternatives Warp for Asterisk / Linux (SDK) Start / ProcureDevelop Base Product StandardProductDevelop/AddDifferentiationUniqueProduct PC + Voice Card WARP ENTERPRISE

24 IP PBX - Development Alternatives Warp for Asterisk / Linux (SDK) Start / ProcureDevelop Base Product StandardProductDevelop/AddDifferentiationUniqueProduct Integrate, deal with churn*, add Asterisk + GUI Base Product Market Ready Solution PC + Voice Card WARP ENTERPRISE

25 IP PBX - Development Alternatives Add Asterisk + GUI Base Product Market Ready Solution Warp for Asterisk / Linux (SDK) Start / ProcureDevelop Base Product StandardProductDevelop/AddDifferentiationUniqueProduct Integrate, deal with churn*, add Asterisk + GUI Base Product Market Ready Solution PC + Voice Card WARP ENTERPRISE

26 IP PBX - Development Alternatives Add Asterisk + GUI Base Product Market Ready Solution Warp for Asterisk / Linux (SDK) Start / ProcureDevelop Base Product StandardProductDevelop/AddDifferentiationUniqueProduct Integrate, deal with churn*, add Asterisk + GUI Base Product Market Ready Solution PC + Voice Card WARP ENTERPRISE Market Ready Solution H/W + S/W (PBX + GUI) PADS (SDK)

27 Are using FreePBX as your GUI? yes no POLL …..

28 Low Level Developer High Level Developer What type of Developer are you?

29 VAR/System-Integrator/Operators C Programmer Low Level Developer High Level Developer What type of Developer are you?

30 VAR/System-Integrator/Operators C Programmer Engineering focused - very technical Comfortable to write in C or other Comfortable with Linux environment Possible Embedded experience Comfortable with SDKs (eg. PADS) Contribute to open source s/w Comfortable with forum-type support Low Level Developer High Level Developer What type of Developer are you?

31 VAR/System-Integrator/Operators Integrate (H/W & S/W) systems for your customers Technical capability and knowledge of Asterisk but perhaps not C code Likely have capabilities in Web development and PHP coding Have a higher expectations of support Technical capability at the configuration and programming level C Programmer Engineering focused - very technical Comfortable to write in C or other Comfortable with Linux environment Possible Embedded experience Comfortable with SDKs (eg. PADS) Contribute to open source s/w Comfortable with forum-type support Low Level Developer High Level Developer What type of Developer are you?

32 VAR/System-Integrator/Operators Integrate (H/W & S/W) systems for your customers Technical capability and knowledge of Asterisk but perhaps not C code Likely have capabilities in Web development and PHP coding Have a higher expectations of support Technical capability at the configuration and programming level C Programmer Engineering focused - very technical Comfortable to write in C or other Comfortable with Linux environment Possible Embedded experience Comfortable with SDKs (eg. PADS) Contribute to open source s/w Comfortable with forum-type support Low Level Developer High Level Developer What type of Developer are you? PIKA WARP DevelopmentPlatform With PADS / SDK

33 VAR/System-Integrator/Operators Integrate (H/W & S/W) systems for your customers Technical capability and knowledge of Asterisk but perhaps not C code Likely have capabilities in Web development and PHP coding Have a higher expectations of support Technical capability at the configuration and programming level C Programmer Engineering focused - very technical Comfortable to write in C or other Comfortable with Linux environment Possible Embedded experience Comfortable with SDKs (eg. PADS) Contribute to open source s/w Comfortable with forum-type support Low Level Developer High Level Developer What type of Developer are you? PIKA WARP DevelopmentPlatform With PADS / SDK

34 Poll How would you characterize your company’s development capabilities? Low-level High-level Both

35 Reduces overall product cost Minimized hardware/component lifecycle churn when compared to PC + boards Simplified procurement and minimized inventory System integration done for you PC + cards/drivers + software pre-loaded Single vendor eliminates finger pointing Support - Single Recognized Technical Applications Team Increased reliability with solid state components no hard drive Asterisk and FreePBX pre-loaded on the PIKA WARP appliance

36 Customization: to promote your company, product, name or image Unique programmable LCD user interface facilitates quick installation (IP address) Purpose built telephony hardware Power Fail Transfer ports Audio ports for MOH and Paging 1 standard FXS port Asterisk and FreePBX pre-loaded on the PIKA WARP appliance

37 Standard Asterisk 1.4 features Common Features Automated Attendant Conference Bridging Call Monitoring Call Parking Call Queuing Call Waiting Call Transfer Database Integration Dial by Name Music on Hold Time Conditions and Grouping 911 Calling Voice Mail to Day/Night Control CDR Reports Common Features Automated Attendant Conference Bridging Call Monitoring Call Parking Call Queuing Call Waiting Call Transfer Database Integration Dial by Name Music on Hold Time Conditions and Grouping 911 Calling Voice Mail to Day/Night Control CDR Reports Group Features Custom Inbound Routing Call Groups Call Queues Announcements System Recordings Music on Hold Groups Device Inventory PIN Codes Incoming Fax Detection Conference Calling Remote Office Group Features Custom Inbound Routing Call Groups Call Queues Announcements System Recordings Music on Hold Groups Device Inventory PIN Codes Incoming Fax Detection Conference Calling Remote Office User Features Call Fwd Busy, N/A, Always Call Hold/Transfer Call Join, Conference Call Parking Control Last Number Redial Online Voice Mail Retrieval Voice Mail to Do Not Disturb Speed Dial Black List (Call Screening) Call Recording Call Waiting Call Presence User Features Call Fwd Busy, N/A, Always Call Hold/Transfer Call Join, Conference Call Parking Control Last Number Redial Online Voice Mail Retrieval Voice Mail to Do Not Disturb Speed Dial Black List (Call Screening) Call Recording Call Waiting Call Presence Features and Applications

38 Standard Asterisk 1.4 features VoIP QoS: Pre-assessment, Monitoring and Management The BroadSoft QoS Agent (PacketSmart) is tested, integrated and available today Value Statement: QoS monitoring (proactive problem identification) = customer retention The right tool for trouble shooting = minimize support costs Other add-on’s in development: Microsoft Outlook & Google Integration (InGenius) Presence client (Flash Operator Panel - FOP2) Phone auto provisioning (Aastra) etc Features and Applications

39 LAMPA Based (L) WARP Linux Distro (based on std core kernel ) (A) Lighttpd (Apache light) - webserver (M) Mysql – data base management (P) Php, Perl (A) Asterisk , FreePBX WARP Enterprise Components

40 Green Friendly Uses 18 times less energy than a PC with boards power supply – low power usage 20 w = 175 kwh per year versus 350 w / 3000 kwh per year for PC with boards 10 times less end-of-life disposal space 100% lead free enviro-safe paint outer packaging is 100% recycled materials

41 Get Enterprise “Up & Running” in < 30 minutes!Get Enterprise “Up & Running” in < 30 minutes! Simply download & install the image Have a WARP already?

42 Get Enterprise “Up & Running” in < 30 minutes!Get Enterprise “Up & Running” in < 30 minutes! Simply download & install the image Go to Download 6 files onto USB stick Insert the USB into WARP Power up the unit and wait ~20 minutes WARP is now running Asterisk + the FreePBX GUI Connect to local network Tap once on screen button to get IP address Enter IP address in web browser to access the FreePBX log-in screen Configure Your PBX using the GUI Have a WARP already? USB Connect To Network

43 Customization: Promote YOUR Brand 1. Chassis branding

44 Customization: Promote YOUR Brand Front Panel (2) Label - Template (3) Programmable LCD

45 Customization: Promote YOUR Brand Front Panel (2) Label - Template (3) Programmable LCD INSERT COMPANY NAME HERE INSERT YOUR LOGO HERE

46 Customization: Promote YOUR Brand (4) Configuration GUI Customize your GUI using PHP and Stylesheets (CSS)Customize your GUI using PHP and Stylesheets (CSS) Add your company/product name/imagesAdd your company/product name/images Modify the look and feelModify the look and feel Add functionality (eg. “Live Person”) - PHPAdd functionality (eg. “Live Person”) - PHP

47 Customization: Promote YOUR Brand

48 Customization: Promote YOUR Brand

49 Quick time to market with Asterisk & FreePBX pre-installed Software integration done for you Benefit from the flexibility and customization of the traditional WARP platform For existing WARP users, less routine development required Eliminate PC churn costs when compared to PC + cards Purpose-built, stable, solid state telephony appliance MOH / Paging (audio in/out ports) Power Fail Transfer Recapping the benefits

50 Minimize hardware and driver integration costs when compared to PC + boards Increased Reliability – solid state memory, no hard drives Easily brandable – promote your business Flexibility: multiple connectivity options SIP/FXO/FXS/BRI and GSM (future) Recapping the benefits

51 PIKA Corporate – Website PIKA Corporate – Websitewww.pikatech.com Need more information?

52 WARP Forum Need more information?

53 WARP Xtra – Community Site Need more information?

54 Twitter: skar_pikawarp Need more information?

55 Thank you for your time! Questions?