Delta Airlines

 As you can see from the line graph our marketing solutions have made a significant impact on our profits as of March 2012  We anticipate continued improvement as time goes on. I will present the next up date on our progress in June  The focus of this next briefing will be:  Profit Change  Baggage Fees  March Madness  Unplanned travel

 As of March 5, 2012 over 65% of the tickets purchased were bought less than a week in advance thus causing much unplanned travel and an exceptional amount of profit.  Unplanned travel increased by 30% from February  January was uneventful with 10% of tickets purchased representing unplanned travel  March was twice the amount of unplanned travel in comparison to December when many people travel.

 Since our company decided to cut baggage fees in half we have had great success.  85% of travelers brought extra bags  Customer service ratings increased  For every person traveling one of more bags were checked.  People report choosing our airline over another as a result of the reduced baggage fee.

 Our March Madness deal has brought a wide variety of customers and has helped sky rocket our profits.  So far we have given away more then 2000 tickets to games in the selected cities.  This has sparked interest and enthusiasm for our March Madness deals.

 What does the future hold?  What impact will March Madness have on the future?  Will the progress continue?  Come back in June when I will address these questions and much more?