Reduce-Lux “Healing substance that suits your body”

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Presentation transcript:

Reduce-Lux “Healing substance that suits your body”

Business Type A sole proprietorship composed of financial decisions made by a single person. Has employees process and manufacture product, as well as contribute to companies ideas and improvement. Perfect competition since similar products face similar challenges and hence do not control pricing of similar products.

“To Heal and Refresh the Body” Goals: -Sell large stocks in retail stores. Sell wholesale price to large convenience stores. -Sell online and provide promotions to increase sales online. -Sell $50,000 of product in one year. -Spread brand name through advertisements online and on TV.

Preview of Product -Relieves muscle pain and soreness. -Helps Refresh skin. -Helps weight loss. -Eases Arthritis pain.

Ingredients and Meaning -Water, Isopropyl Alcohol, Glycerine, Propylene Glycol, Indian Pennywort. -The Isopropyl and Glycol will give it a refreshing feeling to the soreness of muscles. -The containment of Indian Pennywort is known for its effective healing which are important in the recovery of hurt muscles as well as easing arthritis pain.

Uniqueness and Barriers -Its ability to ease muscle pain as well as reduce weight. It is of great potential interest to a large audience that is always seeking cosmetic solutions. -Brand Recognition and product distribution are holdbacks at this point. Fixed by media advertisements.

Industry -Industry Revenue Growth is 3.4% over a 5 year period. -$245 Billion in Total Industry Revenues in The industry of skin care products is 30% of the market. -There are about 10% that focus on the use of gel on skin care to benefit muscle soreness.

Marketing Advertisement and Promotion: -Online, TV ads. Price: -$7.99/bottle Retail Price online. -Sold at $4.99 Wholesale to stores. Cost to Make: -$2.50 Profit: -$5.50 if retailed, $2.00 wholesale.