By MajedAlmaskri Eric Van Emburgh Brianne Morgan Clyde Taylor

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Presentation transcript:

By MajedAlmaskri Eric Van Emburgh Brianne Morgan Clyde Taylor Nike Shoes By MajedAlmaskri Eric Van Emburgh Brianne Morgan Clyde Taylor

Research Three things they look at for researching Nike Shoes Biomechanics Body movement Physiology How it works under stress Sensory/Perception How you feel wearing the shoes Building 13,000 sq. ft. of state of the art research facility Testing Four factors to testing Geography Gender Age Skill level

NikeMarketing The “Just Do It” slogan was coined in 1988 Creates advertisements with pro athletes, college teams, and professional teams They’re advertising campaign is led by the Wieden+Kennedy agency Won “Advertiser of the Year” twice at the Cannes Advertising Festival – only company to do that thus far

Nike Manufacturing Over 700 shops and offices located in 45 different countries Factories are located primarily in Asia Had many issues with child labor laws 2008 – an Australian news station sent an undercover camera crew to a major factory and found instances of squalid living conditions and forced labor. Nike stated soon after that they will fix these issues

Packaging Three Factors Revamped Packaging for 2011 Reduce weight Cost in shipping Use of materials Revamped Packaging for 2011 Boxes Use 30% less materials 100% recyclable and uses recycled materials Reduces greenhouse gases Saves 200,000 trees yearly Shipping boxes 20% lighter Thinking about reduces size of box, wrapping paper, and also polybags

Sales and Distribution Over 700 shops in 46 countries(mostly Asia). Profit Of $19.2 billion USD in sales in the past year. Plans to earn 27billion in the next 5 years. http://www.marketwatch.com/story/nike-growth-goal-27-billion-in-sales-in-5- years-2010-05-05

Consumer Use Athletic Shoes Athletic Clothes Sports Equipment Nike has may shoe lines such as Air Max and Air Jordan Athletic Clothes Nike makes athletic clothes from ball shorts to Pro Combat jerseys, which is the jersey for college football teams. Sports Equipment Nike makes equipment for every sport.

Final Disposition Nike is considered as a growing textile company. Textile can lead to pollution. But, Nike is ranked among the top 3 of most climate-friendly industries.

How Do They Do It? Trash Talk Shoes Reuse-A-Shoe program http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003793129&imw=Y http://www.wickedlocal.com/lexington/news/business/x883026486

Final Disposition Nike’s products don’t usually last long due to: Nike makes new products very often and due to rapid trends changing customers feel like they must get the newer, latest model even though there current model is well. Some products, sneakers in particularly, usually do not last long due to overwear or playing and consumers have to buy new ones.