The Future of the BRICs & the Next 11 Global
The Global Economy
BRICs Overtaking the G6
Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP) CIA 2010 GDP Estimates Goldman's 2010 Projections CIA Estimates/ Goldman's Projections 1United States14,66013,271110% 2China5,8782,998196% 3Japan5,4594,601119% 4Germany3,2352,212146% 5France2,5831,622159% 6UnitedKingdom2,2471,876120% 7Brazil2, % 8Italy2,0551,337154% 9India1, % 10Russia1, %
Purchasing Power Parity Russia China India Brazil
Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP) Ranking by PPP Estimates Goldman's 2010 Projections CIA 2010 GDP Estimates CIA Estimates/ Goldman's Projections CIA 2010 PPP Estimates CIA GDP/PPP 1United States13,27114,660110%14,660100% 2China2,9985,878196%10,09058% 3Japan4,6015,459119%4,310127% 4India9291,538166%4,06038% 5Germany2,2123,235146%2,940110% 6Russia8471,465173%2,22366% 7UnitedKingdom1,8762,247120%2,173103% 8Brazil6682,090313%2,17296% 9France1,6222,583159%2,145120% 10Italy1,3372,055154%1,774116%
Purchasing Power Parity Russia China India Brazil India China Russia
Comparing Goldman Projections to 2010 Estimates GDP & Purchasing Power Parity (PPP) Ranking by PPP Estimates Goldman's 2010 Projections CIA 2010 GDP Estimates CIA Estimates/ Goldman's Projections CIA 2010 PPP Estimates CIA GDP/PPP 1United States13,27114,660110%14,660100% 2China2,9985,878196%10,09058% 3Japan4,6015,459119%4,310127% 4India9291,538166%4,06038% 5Germany2,2123,235146%2,940110% 6Russia8471,465173%2,22366% 7UnitedKingdom1,8762,247120%2,173103% 8Brazil6682,090313%2,17296% 9France1,6222,583159%2,145120% 10Italy1,3372,055154%1,774116%
Greece Italy Denmark
Global Environment
$36bn $12bn $69bn
Implications for Country Manager? Period 2 Performance Measures Company Unit Sales (mill.) Total Mfr. Sales (mill.$) Cum. Net Regional Contribution Brand Equity A Awesome B IAtePaste Sonrisas Marketing Plan Marketing Plan due Next Week