1 Distributing Social Games Effectively Paul LaFontaine 9 February 2011

22 Blockbuster

33 Russia/CIS Japan Singapore Brazil Europe U.S. China A World of Opportunity

44 2 Games x 26 Networks x 5 languages = 450 engineers! Go Global

5 5 July ,000 Apps Source: Facebook July ,000 Apps FB Growth

66 Marketing

77 Advertising Simplicity

88 Visibility

99 Becoming Like the Open Web Acquisition Cost Open Web Facebook Virality & Mon$ Changes Early Virality & Mon$ Convergence

10 Platforms

11 Platforms like this amount 50%

12 Which Way?

13 Your players

14 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Evaluate Platform REVENUE Appropriate for YOUR games + + Appropriate for YOUR players

15 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Payments

16 Payments Cash to Stranger Slow Response No Joy $199.00$299.00$399.00$599.00$ Installed Users Viral Multiplier % Active% PayingARPPU xxxx

17 Done Right

18 City Management You can’t build the Coliseum by yourself Build your friends’ embassies for mutual gain Installed Users Viral Multiplier % Active% PayingARPPU xxxx

19 Community Engagement Installed Users Viral Multiplier % Active% PayingARPPU xxxx

20 Pick Shots 450 engineers?

21 Operating ( ) * 2 = 28

22 Localization Team TranslationPorting Platform Management RulesContentPricingTesting Team

23 Choices Create Games Localize Games Manage Platforms Regional Payments Deploy Content

24 Partners Create Games Localize Games Manage Platforms Regional Payments Deploy Content Partner

25 Good Live Operations Innovating, Testing, and Documenting our data – Creating both large-scale and quick-win features Retention Monetization Virality

26 Content Deployment

27 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

28 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

29 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

30 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Sharing Work Price Partner = Payments

31 Your games Your platforms Your partners = Success Your Formula

32 Thank You