University of Southern California School of Engineering Technology Transfer Center Strategies for Business Alliances CALED's 23rd Annual Economic Development Training Ken Dozier Far West RTTC 04/17/03 Presentation

University of Southern California School of Engineering Technology Transfer Center Jack Welch, Chairmen General Electric The Future B “When the Rate of Change Outside is Greater Than the Rate of Change Inside, The End Is In Sight”

University of Southern California School of Engineering Technology Transfer Center Lon Hatamiya, Secretary - California Trade and Commerce Agency Velocity B “ According to Silicon Valley CEO’s, 60 % of the high-tech items they manufacture today did not exist 10 months ago”

University of Southern California School of Engineering Technology Transfer Center TruthKnowledgeBelief Universal No Debate Effect Social Converge on debate Cause Personal Diverge on debate Cause 10 Philosophical Mistakes (Adler 85) B What is Knowledge ?

University of Southern California School of Engineering Technology Transfer Center “where... The ENIAC is equipped with 18,000 vacuum tubes and weighs 30 tons, computer in the the future may have only 1,000 vacuum tubes and weigh only 1.5 tons” - Popular Mechanics, 1949 “I predict the internet... Will go spectacularly supernova and in 1996 catastrophically collapse ” - Bob Metcalfe, 3COM founder and inventor, 1995 “This ‘Telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us” - Western Union, Internal memo, 1876 “The problem with television is that the people must sit and keep their eyes glued on a screen; The average American family hasn’t time for it” - New York Times, 1949 “There is no reason anyone would want a computer in their home” - Ken Olson, president and founder, Digital Equipment Corp., 1977 The Future B Source: “The Future is Ours” Communication of the ACM, March 2001

University of Southern California School of Engineering Technology Transfer Center Developers Drivers Gates “Microsoft”Xerox Jobs “Apple” Xerox Clark “SGI” E&S, Stanford Clark “Netscape”University of Illinois B The Non-Linear

University of Southern California School of Engineering Technology Transfer Center Source: The world Competitiveness Yearbook IMD International 3.Finland 4.Luxembourg 5.Netherlands 6.Hong Kong 7.Ireland 8.Sweden 9.Canada 10.Switzerland Global Competition B

University of Southern California School of Engineering Technology Transfer Center Incubators and Science Parks created to bridge gap between development and commercialization Chart Source: Corporate Information Systems, Applegate Venture: Niche markets, public trading (pull) Federal Agencies, SBIR: Mission Based, Linear (push) Universities: Curiosity Based, emerging, (push) Chabol (large companies) hierarchy, products based, (push) Make & Sell vs. Sense & Respond B01-013

University of Southern California School of Engineering Technology Transfer Center Industry Clusters –“Industry Cluster”: collections of competing and collaborating industries in a region networked into horizontal and vertical relationships, involving strong common buyer-supplier linkages, and relying on a shared foundation of specialized economic institutions. Because they are built around export-oriented firms, industry clusters bring new wealth into a region an help drive the regions economic growth. Industry Cluster Electronic Key Export Oriented Firms Key Supplier Oriented Firms Key Economic Infrastructure Providers Consumer Electronic Assembly Computer Hardware Assembly Tool, Die & Machinery Office & Production Supply Specialized Component Supply Education & Training Institutions Physical Infrastructure Providers Financial and Regulatory Institutions (ERI/McGraw Hill,”America’s Clusters”,1995) B01-039

University of Southern California School of Engineering Technology Transfer Center Industry Clusters (ERI/McGraw Hill,”America’s Clusters”,1995) B01-040

University of Southern California School of Engineering Technology Transfer Center (ERI/McGraw Hill,”America’s Clusters”,1995) Industry Clusters B01-041

University of Southern California School of Engineering Technology Transfer Center Clusters Gus Koehler, USC B01-043

University of Southern California School of Engineering Technology Transfer Center Clusters Gus Koehler, USC B Human Resources Start-up Early Stages Rapid Growth Mature Declining

University of Southern California School of Engineering Technology Transfer Center Clusters Gus Koehler, USC B01-045

University of Southern California School of Engineering Technology Transfer Center Clusters Gus Koehler, USC B01-046

University of Southern California School of Engineering Technology Transfer Center Americas Most Wired Town In 2000, Blacksburg, VA Total population: 43,849 Total Households: 15,319 Source: Demographic Profile BEV, Andrea Kavanaugh

University of Southern California School of Engineering Technology Transfer Center Blacksburg’s Telecommunication Philosophy Public has funded parks, roads, libraries, safety and sanitation for over 50 years. Every service was once provided by the private sector Public took over to protect common good Public Investment in telecommunications is necessary for viability in the Information economy. Source: Andrew Cohill, “Telco. For neighborhood and communities”

University of Southern California School of Engineering Technology Transfer Center Blacksburg's Level Playing Field Regulated monopoly service providers invested infrastructure in a risk free environment with a guaranteed rate of return. In many communities this is a source of income Local and regional entrepreneurial start-ups must compete against established monopolies. Source: Andrew Cohill, “Telco. For neighborhood and communities”

University of Southern California School of Engineering Technology Transfer Center Blacksburg’s Edge Modestly Invest in four low risk telecommunications areas. Allows startups access to the infrastructure needed to remain viable in the Information Economy. This has: – Spurred further private sector investment –Created jobs –Expanded the tax base –Provided greater choice in services Source: Andrew Cohill, “Telco. For neighborhood and communities”

University of Southern California School of Engineering Technology Transfer Center Community Investments Source: Micheal Cohill, “Telco. For neighborhood and communities” B Community investment in duct allows small and regional entrepreneurial telcom companies to compete with “old” monopoly services providers may be provided by either the community or the service provider. All present and future voice, video, and data services can be delivered to the homes on a single fiber pair Multimedia Service Access points, keep local video, voice, and Internet data traffic within the community which reduce costs for all in the community Co-location facilities provide a place for service equipment. Shared facilities reduce cost for all. Duct Dark Fiber Co-location facilities Date exchange Points

University of Southern California School of Engineering Technology Transfer Center Source: 1999 Fall Meeting, Community Development Council, Chuck Matthews INFOWORLD, Sept DSL/ Cable IEEE 1394 / Firewire Gigabit Ethernet LASER / Fast Ethernet 10BaseT / CAT 5 Microwave / Ethernet G2 Wireless G3 / Wireless LAN ATM G1 Wireless Media Bandwidth B01-017

University of Southern California School of Engineering Technology Transfer Center Source: Broadband Communication Systems, Conrad High Burst Low Burst 64 K1.5M45M150M600M bps X.25 ISDN Frame Relay Switched T-Carriers Dedicated Private line and Ethernet SMDS 1.6G ATM/ BISDN Myrinet DSL Dial up High Speed Services B01-021

University of Southern California School of Engineering Technology Transfer Center The overall picture Service Provider Today<5-years 10-yearsBeyond BroadcastersDigitalAnalog SD HD MMDS LEC’s MSO’s Wireless POTS LMDS ATM CDMA CableHFC FTTC FTTH ADSLVDSL B Adapted From: Residential Broadband by George Abe (Cisco Press 1997) The right Network for you

University of Southern California School of Engineering Technology Transfer Center The 6 packs 4 Category 7 cable 1 Fiber Optic 1 Coax Cable Energy and Efficiency Image courtesy of Johnson Controls The connection point in each cubicle / office ATM to the desktop. A coaxial and fiber optic connection for next generation high-speed bandwidth requirements like streaming video and distributive computing. Additional Ethernet ports for multiple connection. B Smart Building Project

University of Southern California School of Engineering Technology Transfer Center Planting the seed If you are going to build smarter buildings of the future, you need to have smarter people. You can’t just build a buildings and they will come. ATM Fiber optics Smart Lighting Systems Modular System Smart HVAC Systems Telementoring B01-117

University of Southern California School of Engineering Technology Transfer Center Media Cluster Project 2 floors / 28,000 sq.ft. Feature include: Screening Room, fiber optics, HQ dubbing and recording room.

University of Southern California School of Engineering Technology Transfer Center (SB) Energy Achievements Penn Center West office park 64,000 sq.ft. gross 2 floors ~$66/sq.ft. Source: DOE Energy 2000 B01-082

University of Southern California School of Engineering Technology Transfer Center (SB) Energy Achievements Source: EREC - Dept of Energy Thoreau Center for Sustainability renovation at $55/ft 2, Able to achieve a 1.06 W/ft 2 lighting usage (a 48% reduction) Ridgehaven Green Office building renovation at ~$37/ft 2, Building that achieved a 60% reduction in energy consumption B01-084

University of Southern California School of Engineering Technology Transfer Center Assessing Your Technology Industry Adoption of Technology Executive’s Approach to Technology CEO Not InvolvedCEO Involved Before Technology (Non-Customer Facing) After-Technology (Customer Facing) B CIO Magazine June 2002

University of Southern California School of Engineering Technology Transfer Center For more information, please visit our website at: B Contact Information