1 Receptivity Survey 2012 British Columbia Adults 18+ June 2012.

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Presentation transcript:

1 Receptivity Survey 2012 British Columbia Adults 18+ June 2012

2 Perceptions of Advertising In a nationally representative telephone survey, people were asked about their perceptions of the advertising to which they are exposed in a variety of media Based on a number of attributes, people were asked to state which medium they believe delivers advertising messages to which they are most open to receiving Year after year television advertising is quoted as the top performer And the survey says…

3 Most Noticed Advertising British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. In which medium are you MOST LIKELY TO NOTICE advertising?

4 Most Receptive To Ads While... British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. When are you MOST RECEPTIVE to advertising messages?

5 Most Attentive To Ads While... British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. When do you pay the MOST ATTENTION to advertising messages?

6 Favourite Advertising British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. Thinking about your FAVOURITE advertisement, where did you see/hear it?

7 Most Emotive Advertising British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. Have you ever seen/heard an ad that has made you LAUGH or CRY?

8 Most Emotive Advertising British Columbia Adults 18+ Source: BBM Analytics June 2012 – TVB Receptivity Survey 2012 Q. Where did you see/hear the ad? (subset of previous question)