Ministry Growth Through Email Best Practices Mike Atkinson Ministry Growth Through Email Best Practices Mike Atkinson.

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Presentation transcript:

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Ministry Growth Through Best Practices cla2010

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson who am i?

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson executive director

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson general manager

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson internet director

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson god of humor

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson owner / ceo / janitor

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson director of marketing

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson You've carefully thought out all the angles. You've done it a thousand times. It comes naturally to you. You know what you're doing— its what you've been trained to do. Nothing could possibly go wrong, right? carefully plan

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Think again.

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

This isn’t rocket surgery seminar theme

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson The goal of internet work is to help the user succeed

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson It’s a single idea, one that I call 'customer experience' and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside…

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson …Create a good experience for someone other than yourself. See the pattern? It takes a certain mindset – that of empathy – to do this work. - Mark Hurst

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Design for others, as you would want others to design for you.

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson “It's a well known fact that you only have a few precious seconds (and pixels) to grab recipients' attention and turn them into active readers. If you don't entice them right away, chances are you'll lose them.” - Lyris

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson The Internet is a selfish place. People don’t have time. They scan looking for something specific. They only care about what you can do for them. It’s about self-service and self- service is about simplicity and convenience. - Gerry McGovern

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson THE K I S S Principle EEPTIMPLEUNSHINE

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

"A picture is worth a thousand words." "You can tell a book by its cover." "You only have one chance to make a good first impression."

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

the basics

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Types of organizational Newsletter Marketing Transactional Research Press releases Announcements

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Types of permission: Opt-out Single Opt-in Confirmed Single Opt-in Double Opt-in

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 CAN Spam You CAN Spam Know the rules

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Reasons why users clicked Spam

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Types of formats: Plain text

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Types of formats: Plain text Rich Text Format

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Types of formats: Plain text Rich Text Format HTML

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

From Your Outbox To Their Inbox best practices

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Competition for the Inbox From Marketing Reports

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Competition for the Inbox

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Competition for the Inbox

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Competition for the Inbox

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson sending

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson We send it or… Service Provider (ESP) Best day/time? Frequency

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson deliverability

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Keep your lists clean Separate actives & inactives Work with your ESP Set up test accounts Add to Approved Senders text All about reputation!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson from:

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Org Name Mix it up for different purposes

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson subject:

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Direct, relevant, timely and impactful

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson No more than characters

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Identifier?

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Identifier?

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Use action words Emphasize benefits Free is okay Exclamation marks, too NO CAPS!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Personalization

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson design

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Design for the preview pane!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Best layout

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Image suppression On or off? 70% off!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

What to do? ALT tags!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

What to do? ALT tags! Table cells

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

What to do? ALT tags! Table cells Web version link

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

What to do? ALT tags! Table cells Web version link Text format

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Link your images!

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson 22% 78%

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson content/offers Contain a strong call-to-action Focus on benefits Create a sense of urgency Targeted, relevant and timely Clear and concise

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson E.B. White’s 17th rule: Omit needless words Krug’s version for the Web: Omit needless words

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Get rid of half the words on each page, then get rid of half of what’s left. (Relating to happy talk and instructions) Shorter paragraphs Bulleted lists

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson features vs. benefits

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Steak Sizzle Better Sizzle

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson how? stories pictures voice: active genuine conversational

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Don’t forget your header

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Don’t forget your footer

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Segmentation

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

list growth

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Sign up form on your site

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Forward to a friend

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Partnerships

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson

Marketing Awards 2010: Top Consumer Winners

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Best Newsletter Indiana Office of Tourism Development

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Best Promotional Message -- Direct Sale or Lead Gen Offer NW Natural

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Ace Hardware Best Promotional Message -- Direct Sale or Lead Gen Offer Honorable Mention

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson ATP World Tour Best Single Welcome Letter to New Subscribers

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson When it comes to & Web development, there is no finish line. You only finish laps.

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson EVALS! Honesty please.

Ministry Growth Through Best Practices Mike Atkinson Ministry Growth Through Best Practices Mike Atkinson Download this presentation and helpful linx: