The answers to your questions about…. Survey Results  Facebook 47.0%  Twitter 18.0%  YouTube 14.0%  Flickr 8.8%  MySpace 8.6%

Slides:



Advertisements
Similar presentations
Social Media and the University of Bath. 10 th September 2010.
Advertisements

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.
Options for communicating. A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by.
Facebook: 747 class page John Lachmeyer Richard Tejada.
 For museums online social media has the potential to be more than traditional marketing  Social media is about creating a community with our visitors.
Social Media Webinar. 3 Main Social Media Platforms * Twitter * Facebook * YouTube.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
NETWORKED JOURNALISM, AL-JAZEERA ENGLISH AND NEW MEDIA PEDAGOGY Matt J. Duffy, PhD Presentation for AUSACE Conference, Kuwait, October 2010.
Social Media: New Marketing Tools. Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive.
How to Prove Your Chamber’s Value Using Social Media By: Mike Schlossberg, Greater Lehigh Valley Chamber of Commerce.
Social Media Intro to Business & Marketing. The most three most trusted forms of advertising are: Recommendations from people I know - 90% Consumer opinions.
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
Social Media Networking Sites Charlotte Jenkins Designing the Social Web
Blog Coca-Cola’s first social media site, called Coca-Cola Conversations, started in December 2009 Entries at least three times per week Emphasize that.
Social Media Marketing How to make it successful?.
Social Media Motion: How to Get Started & Keep Going With Facebook, Twitter & More Presented by Eli Lilly and Company Hosted by Rob Robinson McNeely Pigott.
Implementing Efficient & Effective Social Marketing Strategies for YOUR Business.
Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
GETTING BUTTS INTO THE SEATS. SOCIAL MEDIA FACTS As of tomorrow Facebook will be 10 years old and has an estimated 1.3 BILLION users Facebook StatisticsData.
Unit 1 –Vocabulary. use Facebook share news keep in touch share photos talk about friends discuss music discuss fashion spend time online use Linkedln.
Social Networking – The Ways and Means Rosey Broderick May 2011.
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
Online Presence for SAIPs What’s Online Presence?
Created by Amber Craddock, Kylee Stone & Caleb Truette.
How to Expand Your School’s Online Reach using Facebook, Blogs and Twitter.
Copyright ©: SAMSUNG & Samsung Hope for Youth. All rights reserved Tutorials The internet: Social networks and communities Suitable for: Improver.
Getting Your Chapter Online and Making the Most of It Rebecca Sills Audubon Chapter Services.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
Creating an Online Professional Presence Using Social Media.
Welcome to Social Media How to facebook, link, and tweet your way around the web.
Social Media for Credit Unions? Facebook – Getting Started Adding content Promoting Advertising Summary W E L O O K A T T H I N G S D I F F E R E N T.
Social Media By Marcy Lamberson. Teacher Student Internet Fan Marcy Lamberson.
Utilizing Social Media & Multimedia Communications.
SOCIAL MEDIA: TIPS AND TRICKS. WHAT IS SOCIAL MEDIA? social media is online media – text, photos, videos, et cetera – that is ‘social’ i.e. it encourages.
Social Media Insights Emily Kellagher. Social Media Expert? Emily Kellagher.
Walter McKenzie Director, Constituent Services Connecting Online to Engage Offline: Social Networking to Find Your Audience #L2L10.
Social Media and Library Outreach Share Resources, Highlight Services, and Build Support John L. Amundsen, Communications Specialist ALA Office for Literacy.
FaceBook and Your Business Women in Technology in Nigeria Presented by Mrs M.O Alade Women in Technology in Nigeria
The Future of Marketing is Inbound Marketing Mike Volpe VP
Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.
Knowing Your Facebook From Your Flickr Dan O’ Neill – -
Enhancing Your Group Sales Campaign Using Social Networks.
Twitter.com/DOTLebanon facebook.com/DOTLebanon‎ A presentation about social media with emphasis on facebook.
© Crown copyright Met Office Dissemination of warnings and forecasts – social networks 29 th November 2012 Sarah Davies, Met Office.
1,000,000,000 This is the number of items shared on Facebook in a single day – photos, comments, thoughts and links. Increasingly, these are being shared.
Delivering Your Messages in Today’s Online Environment American Library Association, PR Forum Kevin T. Kirkpatrick Executive Vice President Sunday, July.
Understanding and Using Social Media. Attention Overload.
Teens and Library 2.0 How we mix the two and come up with great results! = !
Social Media 101 An Overview of Social Media Basics.
Build Relationships and Build Business on Powered by Customer WOW Project.
Getting Started Copyright 2010 Peoplemovers.com, All rights reserved.
1 Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager VolunteerMatch Webinar.
WHY DO MOST UNIVERSITIES USE SOCIAL MEDIA? Social media is used among universities because they want to reach their audience which are young students.
Top 10 Tips For Growing Your Social Media Following You want a lot of targeted followers who are willing to engage with you and answer your calls to action.
Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.
Social networks: facebook lianne lindeke charlie mayfield january 25, 2012 uwsmc.
Corporate Sponsor Corporate Partner Corporate Affiliate Chapter Sponsor.
Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.
Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.
Presented by: Empower Your Business Using Social Media.
Tom Lump Lake County Fair Kara Moon Porter County Fair.
JON RIVERS – DATA MASONS UBAX05 - Unlocking the Power of Social Media for You and Your Company.
LITA & Social Media: Using Social Software to Connect with Members Task: Determine the appropriate "social software" functionality to deploy to meet the.
NASBLA Social Media: What is it for? NASBLA is involved in numerous Social Media that all serve a distinct purpose. So, what are they all for?
BEACHLINK WEBINAR. WELCOME TO BEACHLINK BeachLink is the exciting new social network designed for members of the Redondo Beach Chamber of Commerce & Visitors.
Local League Coordinators Meeting
Getting the Message Out:
Your library on Facebook!
Why Social Media? Think of the marketing potential that is inexpensive, anyone can do, and how effective it is.
Presentation transcript:

The answers to your questions about…

Survey Results  Facebook 47.0%  Twitter 18.0%  YouTube 14.0%  Flickr 8.8%  MySpace 8.6%

Web 2.0 and Marketing Why do we want to use social media? How do we work it into our already busy schedules? How do we choose which social media to use? How do we use it? How do we promote it? How can we tell if it is really worth our time?

Why do we want to use social media?  Libraries need to change and adapt to the needs of customers. Social networking sites give voices to your customers. Social media is rapidly becoming a core channel for disseminating information. Go where the fish are! 85% of teens engage in some form of electronic personal communication—they are immersed in media and gadgets. They are mobile!

It’s not going away…  NEW YORK (MarketWatch) -- With Facebook registering its 300 millionth user and investors valuing Twitter at $1 billion, it's time to put to bed the notion that social networking is a fad. It's not. It's our destiny. (October 13, 2009)  The main players today may not be the main players tomorrow.

How do we work it into our already very busy schedule?  Share responsibility with other staff members.  Look closely at the current duties of staff and decide which functions to stop performing so that Web 2.0 tools may be incorporated into the work flow of library staff members.  If you are a one or two person library, just chose one or two tools to use and focus on them.

Policies for Using Social Media  Visit Genny Carter’s delicious page  es.php es.php

How do we choose which one to use? FacebookMySpaceBlogsTwitterYouTube PicturesYes Yes (with app) No VideosYes Yes (with app) Yes Live ChatYes No AnnouncementsYes No CommentsYes

What do people want out of social networks?  Getting news and product updates (67%)  Having access to promotions (64%)  Viewing or downloading music or videos (41%)  Submitting opinions (36%)  Connecting with other consumers (33%)

So….  Give them information that they can’t get elsewhere  Make it the first place you place the updates  Give them an offer that can only be gotten from the social network  Provide value and be contextually relevant to why they’re there in the first place.

How do I use it?  Share information. You can post links related to your niche (databases, your web page, etc) or just interesting things you find around the Internet. “Today in History” Answers to frequently asked questions Post tips related to your niche.  Ask questions. You can increase your relationship with your fans/followers by asking questions.  Share your opinion. You can post links to recent news stories, especially those related to your niche, and offer your opinion.

Any more ideas?  New book/materials information  Announce events/programs  Share pictures or video from events/programs  Inform about current displays  Tell about a service the library offers  Be sure and tell them when you make history (Brentwood addition for example)

And for Universities….  Gather and Share Information  Showcase Student and Faculty Work  Broadcast Events  Emergency Notification  Create a dialogue with students

Facebook:  Number 1 social network in the U.S.  Number of users 350,000,000  Number that log in every day 175,000,000  Number of friends average user has 130

61% of users are between 18 and 44

Twitter  Third largest social network…but is considered the “hottest.”  Number of Tweets to date 1,111,991,000  Number of Tweets per day3,000,000  Number of users 26,000,000  63% of Twitter users are male  Lots of free applications at various other sites  (see following page)

 Do an advanced search  Search for the word “library” within 25 miles of your city to see what people are saying about the library  Search for a keyword if you want to see if there is any interest in a particular subject (for a potential program, etc.)

MySpace  Second place, but….  Down to 30 percent of the market from 66.8 percent last year.  “Facebook and Twitter are in, MySpace is out, according to Experian Hitwise.”

YouTube (videos)  Number of total videos 70,000,000  Number viewed per day 100,000,000  Average length of video 2 min seconds  Average age of uploader 26.57

YouTube uses: Tours of library Information about library services Show programs at the library Online tutorials

The Big Question: How do I promote it?  “Doesn’t social media promote itself?...well, kind of. You can usually find someone through a search engine.  But…You still need to let folks know of your presence. It’s just like a building. Do you want people to find you through “serendipitous discovery” only?  Passive endorsement-when fans and friends post to your wall, comment on your postings, and accept invitations, News Feed (FB) will tell the story!

Promoting…  Electronic Link, link, link: web site, to FB, to Twitter, etc. Staff can obtain accounts to help promote library’s account Ask “fans” to “share” with their friends (If your 100 fans tell their 100 friends….wow) Library’s signature  Word of mouth Tell about it everywhere you speak  Post it everywhere! (use old marketing methods) Flat-screen TV in library which displays library info Receipt when patron checks out materials Outdoor sign Handouts Your business card

Social Media Cards

Just remember…  Be patient.  Rome wasn’t built in a day.  It takes time.  Do not measure your success by the number of fans.

How can we tell if it is truly worth our time?  Difficult to measure quantitatively  Set goals that can be measured qualitatively—assessing the value of the resulting conversations and relationships.

And we didn’t even talk about  Wikis  Blogs  RSS feeds  Flickr  Delicious (social bookmarking)  Web sites  Or the next big thing….

Which is……  Mobile technology  Read about it at  Convergence is the keyword  People want what they want, when they want it, with the least amount of effort as possible

Dinah Harris Search for Everett Horn Public Library on