The web, transactions and Sailing Events New networked transactional functions add capability and flexibility to management and marketing of sailing events

Tools brings opportunity in three management disciplines Commerce Marketing Administration These offer benefits to members, administrators and sailing event managers

Commerce SECURE Booking for sailing events – Multi channel offer Book & pay online Book online, pay offline Book and pay offline Single and automated back-end provides – Transactional reporting for single events – Aggregated transactional reporting Enhances reporting frequency Reduces reporting time Provides more detailed analysis

Marketing Repertoire of marketing tools – Site – Sign up – creates a list of ‘interest’ – Opportunity for ‘pre register’ (e.g. Fast Cruise) – Booking forms capture varied data – Much more secure than flyers Better analysis opens pro-active marketing opportunity – Segmented bulk mail – Targeted – Response via LSC domain addresses allows distribution – Enhanced legibility & formatting

Administration Booking form captures varied data – Sever initiates administrative analysis – Bookings allocated to member record – Some data becomes a permanent record (saves time and repetitive entry for member) Fast Cruise – Graham Broadway

Web/Transactional summary The site and database provide – A powerful set of tools – A range of event management tools – A range of communications channels – A range of transactional channels BUT – It requires members to take advantage of it – It requires FOs and Cttees to drive it It is not a substitute for timeliness & efficiency