MBA5251/MMT5002/TR5201 Management of Technology Kwanghui Lim Assistant Professor NUS Business School

Why Bother? Have you ever wondered… –How technological innovation affects competition? –What it takes to commercialize your invention and make it into a successful product in the marketplace? –How to protect your ideas and intellectual property? –How to develop an innovative organization organizational structures, motivation, recruitment, rewards –What issues you will have to deal with if you work in a high-technology company (or a startup)? Here’s a chance to go beyond the hype.

About this course What it’s about: –Purpose: to help students develop a strong conceptual foundation for understanding how to manage technological innovation. –This course is broad in focus and an excellent introduction to more specialized innovation courses. What its NOT about: –Its not about ‘technology’ per se, but the managerial and competitive aspects of technology. –This is not an Information Technology course. –This is not a “guru” course with all the ‘right’ answers!

A good foundation for other classes MBA5251/ MMT5002/ TR5201 Management of Technology MMT6008/MBA5252 Technology Strategy (Kwanghui Lim) MBA5108 Technopreneurship (Wong Poh Kam) MBA5105 Product Development & Innovation Strategies (Clement Wang) MBA5243 Managing e-Corporations (Soh Pek Hooi) MBA7701a Technopreneurship (Foo Maw Der)

Course structure Highly interactive classes… (40%) –Class participation –In-class group exercises –Videos, case studies –Students take turns to lead each week (10% of the 40%) Learning in small teams… –Group project on high-tech innovation (20%) Moments of reflection… –Two Minipapers (20%) No final exam –Instead you write a 8-10 page final paper (20%)

Expectations Active Participation! Preparation time is around 2 hrs/week. –Each week there are readings and cases. –Reading is not enough – you have to think and analyze them. –Do not come unprepared or you will be embarrassed and learn very little. Details about minipapers, group projects and final exams will be given in class.

Outline and Contents I.Introduction (week 1) II.Patterns of technological change (weeks 2-3) III.Strategy in high-technology industries (weeks 4-7) IV.Building an innovative organization (weeks 8-11) V.Managing technology across boundaries; entrepreneurship & Venture Capital (weeks 12-13) VI.Student presentations & wrap-up (week 14)

Course Topics Part 1: Dynamics of Technological Change –Week 1: Overview: can innovation be managed? –Week 2: How does technology evolve? Part 2: Strategy in high-technology markets –Week 3: Managing technological transitions –Week 4: The sources of innovation –Week 5: Profiting from innovation –Week 6: Intellectual Property –Week 7: Standards and network externalities Part 3: Building an innovative organization –Week 8: Scientists versus engineers – recruitment, motivation and culture. –Week 9: Strategies for New Product Development –Week 10: Implementing New Product Development –Week 11: Managing Creativity and Learning Part 4: External and Internal linkages –Week 12: Alliances, networks, and relationships –Week 13: Entrepreneurship & Venture Capital –Week 14: Student group presentations.

Further Information This course: – Tech Strategy: – More about Mgt of Technology: –