LOUISVILLE.EDU Agenda 1.21 st Century University Initiative and planned activities through end of year (John) 2.Update on new calendaring system (Brandy) 3.Legislative update and what to look for in upcoming session (Dana) 4.Feedback and discussion on OCM/Government Relations FY 2014 goals (Becky and all) 5.Budget update/discussion (Becky and all) 6.Project sharing (All to select one upcoming project to share with group)

21 st Century University

LOUISVILLE.EDU When last we met Report had been created Trustees were about to review it Included several key focus areas Need to invest in innovation, collaborative and multidisciplinary Must be globally engaged Must create a culture of excellence, with accountability and strong leadership Must be good stewards

LOUISVILLE.EDU Where are we now? Trustees endorsed the goals Need to get campus fired up About to reengage the campus through the State of the University address

LOUISVILLE.EDU What is next? Must find new and creative ways of publicizing the 21 st Century initiative Provost video Open forums Formation of committees to develop specific recommendations

LOUISVILLE.EDU And down the road Timeline October 2013 – committees form November 2013 – develop specific plans December 2013 – vetting of plans by campus community January 2014 – refining, finishing the plans February 2014 – Board of Trustees approval

Update on new calendaring system (Brandy)

Legislative update and what to look for in upcoming session (Dana)

LOUISVILLE.EDU What we’ve been up to SGA President Capitol Hill Day Senator McConnell to Nucleus/Ihub Telehealth regulations Nurse practitioners scope of practice Congressman Barr to KyOne Health CPE budget meetings State Chamber Business Summit Congressional letters of support for researchers

LOUISVILLE.EDU Southern Legislative Conference LRC inquiries Trover Campus QCCT Substance Abuse research expenditures DMDI $70M grant request National Conference of State Legislatures What we’ve been up to

LOUISVILLE.EDU What we’ve been up to GLI Health Care policy committee Research presentation for IJC on Education Subcommittee on Postsecondary Education Country Ham Breakfast Senator Rand Paul to HSC campus Constituent requests Admissions Tickets

LOUISVILLE.EDU AAMC Capitol Hill Day (Sept. 18) Autism collaboration media availability (Sept. 18) IJC on Health and Welfare (Nov. 20) Federal delegation communication on budget impacts to the university Fall Outreach Legislator participation in school visits/receptions Personal visits What we’re working on

LOUISVILLE.EDU Session prep Printed materials Committee appearances Budget request finalization Personal briefing with governor/staff Personal meetings Jeff. Co. Delegation appearance/personal meetings Engage alumni, advocates, friends, students What we have planned

LOUISVILLE.EDU What we have planned

GOALS FOR FISCAL YEAR 2014 Office of Communications & Marketing/Government Relations

LOUISVILLE.EDU Goals for Fiscal Year Continue focus on campus communications, including internal and emergency communications, in conjunction with the Provost’s Office and Human Resources. 2.Create coordinated marketing and communications channels on Health Sciences Campus and provide support to advance the partnership between the university and KentuckyOne Health. 3.Market the research enterprise of the university more fully to assist with the growth of the institution’s research agenda.

LOUISVILLE.EDU Goals for Fiscal Year Based on recommendations from the 21 st Century University committees, fund a sustained marketing campaign to improve the academic and research reputation of the University of Louisville. 5.Oversee all internal and external communications associated with the 21 st Century University initiative, coordinating with the Provost’s Office, Office of the President and Excelcor. 6.Introduce a university wide calendaring system to ensure thorough, consistent messaging on campus events and activities. Promote broad usage and offer support/training for units.

LOUISVILLE.EDU Goals for Fiscal Year Continue improved service to business units through an Integrated Marketing Communications Model. Continue ongoing training in “agency model’ and market our department’s resources and capabilities to all units, faculty and staff. 8.Use annual university editorial calendar to focus communication efforts/messages across advertising and news platforms. 9.Support Charting Our Course Comprehensive Campaign communications goals.

LOUISVILLE.EDU Goals for Fiscal Year Collaborate with Office of the President in supporting UofL Foundation communication needs. 11.Manage policy issues and statutory changes at the local, state and federal level to communicate information about UofL’s research, academic successes, ROI and statewide impact. Use government relations channels to leverage existing funding sources and explore new funding sources. 12.Continue to refine Centralized Sponsorship program, utilizing the Office of Communications and Marketing as the central hub for all non-athletic sponsorship programs. Add sponsorship elements to all applicable university wide RFP’s.

LOUISVILLE.EDU Goals for Fiscal Year Coordinate marketing/licensing activities with Athletics Department. 14.Create and carry out a robust UofL Destination strategy, attracting various audiences to campus, providing welcome services to university visitors and developing/implementing a comprehensive campus visit program. 15.Increase UofL’s digital media exposure, marketable assets and engagement. 16.Support and promote campus-wide initiatives through participation on, reporting of activities (Great Places to Work, Sustainability, Diversity, etc.)

Project sharing