SCORE Counselors to America’s Small Business Resource Partner of the SBA Nationally 390 Chapters Volunteers Houston 8 Locations 70 Volunteers

 Nationally 390 Chapters 10,500 Volunteers  Houston 8 Locations 70 Volunteers  We Educate Seminars, Workshops and Speakers Bureau  We Counsel In Person and  We Mentor Smart Squad, in our office and on site

Marketing 101  Marketing is everything you do to make a sale  Selling is the result of marketing

Marketing Includes   Products and Services Features Stress benefits and results People do not buy things. They buy what things do   Position Niche Location   Price Customer reaction Perceived value

 Promotion Events Advertising Name Tag Line Branding Customer service PackagingDressDistributionEmployees

Competition  Know more about them they know about themselves  Strengths and weaknesses How do you compare? Copy there strength and improve Make their weakness your strength

Budget  % projected sales for marketing  When do you advertise When business is good When Business is bad  Monitor  Evaluate

LOW COST MARKETING  Business cards  Brochures  Flyers  Thank you notes  Signage  Guarantees  Testimonials  Recruit cheerleaders  Public relations

 Under promise  Over deliver  If it’s not broke fix it!

Web site Internet Social networks  A must today  Provide useful information  Communicate  Educate  Advertise  Sell  Face Book U Tube  Finally close sale

SCORE 8701 S Gessner Suite 1200 Houston, Texas www,scorehouston.org