Infusionsoft Marketing Update March 2012 Greg Head Chief Marketing

The new brand look

Customer Size Lead Gen MarketingE-commerce Marketing Automation CRM Marketing and sales tools: a gap between basic and powerful Where does Infusionsoft fit?

Marketing & sales for a small business is HARD. Pains. Current reality Disorganization Lost revenue Manual labor Benefits they seek Get more customers Grow repeat sales Save time Their system is broken and they know it.

Infusionsoft is the All-in-One Sales and Marketing Software for Small Businesses

28 million U.S. small businesses 17 million have a website 6 million Web Marketers Infusionsoft has 8,500 customers today What is our target market?

Target Market Small Businesses not SMBs (between 2-25 employees) 1. Small Sales Teams 2. Coaches, Experts and Speakers 3. Local Service Providers

Key Target Markets

225 employees 8,500 small business customers 51 countries 30,000 Users $32 million in revenue 50% revenue growth Acquisition of CustomerHub 225 employees 8,500 small business customers 51 countries 30,000 Users $32 million in revenue 50% revenue growth Acquisition of CustomerHub Infusionsoft Growth

Infusionsoft Marketing Previous 4 months Brand – logo, look and voice Partner Marketplace – ICCs, Addon Apps Educational content – webinars, guides, blog Target user messaging and promotion Partners – Referral, Consultants, Addons Regional marketing staff InfusionCon 2012

Growing Your Business Your own lead gen marketing Infusionsoft Marketplace Referrals from other partners Working with Infusionsoft sales, account management, partner marketing Educational marketing materials InfusionCon!

Thank you Greg