Sponsor ADKAR® Assessment Prosci
The Sponsor ADKAR AWARENESS DESIRE KNOWLEDGE What is this sponsor's awareness of: the critical role a sponsor plays in the implementation of a successful change and achievement of the desired outcomes? the consequences of poor sponsorship to this change? the common mistakes that executive sponsors often make during change? Rate this Sponsor’s awareness using the 5 point scale (1 = lowest, 5 = highest) DESIRE What is this sponsor's desire to: undertake the activities necessary to sponsor the change? invest time and energy towards the success of this project (as compared to other priorities)? work in close relationship with the change management team? Rate this Sponsor’s desire using the 5 point scale (1 = lowest, 5 = highest) KNOWLEDGE What is this sponsor's knowledge of: the roles and responsibilities of an effective sponsor (how to be a excellent sponsor for this change initiative)? the specific activities they will need to support this change? (detailed Sponsor Roadmap) change management best practices for great sponsors? the current state of the sponsor coalition and what actions need to be taken to create a strong sponsor coalition? Rate this Sponsor’s knowledge using the 5 point scale (1 = lowest, 5 = highest)
The Sponsor ADKAR ABILITY What is this person's ability to act as the sponsor for this change? Do they: have the power and authority (position) to lead the change? have the time and capacity to lead this change? have the credibility and influence to work with impacted stakeholders? exhibit the behaviors of an effective sponsor (based on their performance on past projects)? Rate this Sponsor’s ability using the 5 point scale (1 = lowest, 5 = highest) REINFORCEMENT To what degree are reinforcements in place to support this individual in their role as sponsor? Does organizational leadership support, value and reward effective change sponsorship? Does this person have incentives aligned to the success of the project and realization of the benefits? Are there counter incentives in place that lead to an incongruence of goals? Has the sponsor been rewarded in the past for successful change sponsorship? Rate this Sponsor’s reinforcement using the 5 point scale (1 = lowest, 5 = highest) ADKAR Profile Bar Graph 5 4 3 2 1 Awareness Desire Knowledge Ability Reinforcement
Tips for Building Awareness Action Plan for Building Awareness Actions: Timing: Notes: Tips for Building Awareness Share why active and visible sponsorship is critical to project success Share best practices data around change leadership and the role of sponsors Have your sponsor complete the Sponsor Competency Assessment Complete a change management strategy and present this plan to your sponsor Articulate and share the ROI of change management Review in detail the Sponsor Assessment Diagram and required actions Encourage attendance at a sponsorship training program 4
Tips for Building Desire Action Plan for Building Desire Actions: Timing: Notes: Tips for Building Desire Review the consequences of failure for this specific change Share experiences with other projects and past failures that lacked sponsorship Make a clear connection between effective sponsorship and achievement of the desired outcomes for this change Help them connect or tie this change project to the overall vision and strategy for the organization Reinforce the specific ROI of change management for this project based on business case factors Review the risk mitigation capabilities of change management and highlight examples from past projects Negotiate sponsor contract for this project and be clear about expectations Review the Sponsor Assessment Diagram to highlight the challenges that must be addressed 5
Tips for Building Knowledge Action Plan for Building Knowledge Actions: Timing: Notes: Tips for Building Knowledge Encourage attendance at a sponsorship training program Review sponsorship roles and activities – help them understand how these activities are completed successfully Complete the Sponsorship Competency Assessment and identify gaps Prepare a Sponsorship Roadmap and share this plan with your sponsor Be an active coach to your sponsor 6
Tips for Building Ability Action Plan for Building Ability Actions: Timing: Notes: Tips for Building Ability Be the sponsor’s coach and provide candid feedback (what is working and what is not) Create a Sponsor Roadmap and help them achieve each element of this plan Review the required actions for building the sponsor coalition Create simplified messages for all levels and train/rehearse delivery Determine authority for change using Primary Sponsor Assessment Review sponsor models for opportunities to address gaps Build and leverage the sponsor coalition to ease burden on primary sponsor Develop non-time consuming sponsor activities Coach sponsors on asking for coalition support Support him or her in sponsoring the change upward in the organization 7
Tips for Building Reinforcement Action Plan for Building Reinforcement Actions: Timing: Notes: Tips for Building Reinforcement Provide positive feedback to sponsor Provide sponsor with employee feedback from sponsor related activities Engage sponsor and early adopters to identify quick wins to celebrate Thank your sponsor for the work they are doing Acknowledge the good work of your sponsor in the presence of others, including your sponsor’s boss 8