Verte Café Revitalized Marketing Initiative Katherine Grayson, Project Manager

Who is Verte Café? Verte Café is a small, ethically sourced, local and community-based café in the town of Bennington, VT Mission : to provide Bennington county with high quality and healthy foods at reasonable prices

Project: Revitalized Marketing Initiative What Why When How Where Who

Project Goal To revamp our marketing techniques and bring in an overall goal of % sale increases over the next two years (by 2016) In order to achieve this goal, Verte Café must achieve a more prominent position in social media, specifically Facebook. We must also generate an official Website with prices, location, business information and other promotional materials such as photos, discounts and sales.

INFOGRAPHICINFOGRAPHIC

Online Marketing Components Website and Facebook Planning * Have Wi-Fi in café Comcast – $49.99/mo. GoDaddy – domain name host - $12.99/year Website Design Strategy Facebook Promotion Strategy

Website Prototype

Facebook Prototype

DetaIledPlanDetaIledPlan PROJECTTIMELINEPROJECTTIMELINE

Build Plan (A different approach to a timeline, includes all high-level steps to complete project)

Test Strategy Customer Satisfaction/Information Sales Monitoring Effectiveness of Methods

Support and Resources Needed In order to perform these tests, Verte Café will need: - QuickBooks Software - Records of social media performance - Computers - Capabilities to print surveys on each sales receipt - Suggestion box, suggestion/comments link on Website and Facebook page

Production Plan High Level Readiness Criteria The following list is a high level checklist for the production phase of the Revitalized Marketing Initiative. - Computer and Internet Capabilities - Team Communication - Research and Strategy - Initial Gathered Marketing Materials - Project Plan - Employee Training (for Website and Facebook design and management) - Risk Management Plan -Test Strategy - Method of Review

Works Cited "6 Key Elements to a Good Website." Marketing Mojo for Small Business. Webs, 28 Feb Web. 12 Feb "Infographic Generator” Venngage. N.p., n.d. Web. 10 Feb "Domain Names." GoDaddy. N.p., n.d. Web. 12 Feb Heibutzki, Ralph. "The Average Profits for a Small Cafe." Chron. N.p., n.d. Web. 09 Feb Larson, Elizabeth, and Richard Larson. "How To Create A Clear Project Plan." Computer Weekly. N.p., n.d. Web. 19 Feb Porterfield, Amy. "9 Facebook Marketing Strategies To Build Super Fans." Social Media Examiner. N.p., 26 Sept Web. 19 Feb Ross, Peggy. "Production Readiness Checklist." Wiki. University of Washington, 26 Feb Web. 23 Apr Singh, Inder P. "Example Test Strategy." Software Testing Space. BlogSpot, 19 Mar Web. 20 Apr W, Steve. "7 Common Reasons For Poor Marketing Results." Results Easy. N.p., 12 June Web. 09 Feb Young, Wesley. "8 Tips For Planning Your Small Business' 2014 Marketing Strategy." Search Engine Land. N.p., 9 Dec Web. 09 Feb