Strategic Networking: The Essentials How to build relationships, increase business and advance your career

Nancy Krawczyk Vice President, Sales and Marketing Network of Executive Women Former consumer goods executive Worked for leading brands, including Campbell Soup Company More than 25 years experience Has a passion for helping people achieve their best

Reagan Lund National Development Manager Network of Executive Women Non-profit roles serving the retail and consumer goods industries for more than three years Served with Enactus/SIFE Multi-industry background in consumer goods, finance and technology

Ambassador Name Vice President XYZ Corporation A biographical bullet item goes here Another pertinent biographical item will fit on one or two lines here A third biographical fact about your Ambassador should go on this line

Networking: The Essentials Today we’ll discuss Why networking is important What networking is (and isn’t) How to network Practice makes perfect Staying connected after

Why networking is important 80% of business is relationships People want to work with people they know and trust If you don’t network, you’re not in the running Doing a good job is not good enough Your network is your “net worth” When you help others you improve your industry and help yourself

Nora Denzel Senior Vice President Intuit 7 “It’s not what you know and it’s not who you know. It’s who knows what you know.”

Think of a great networker in your network What qualities does she have? What skills does she use to network effectively?

IS Is a way to gain new skills, inspiration, validation Is a way to find support, solutions and best practices Is a two-way street (give before you take) Is about listening Is understanding that your network is your net worth Is your safety net ISN’T It isn’t a business card collecting contest It isn’t scary if you’re prepared and intentional It isn’t hard (you’re not going to be rejected) It isn’t all about talking It isn’t all about you What networking is (and isn’t)

3 types of networks PERSONAL Skill building, coaching and mentoring OPERATIONAL Getting work done efficiently STRATEGIC Support for future priorities and challenges Most people do personal and operational networking well Many have difficulty building their strategic network, which can hurt their ability to advance The three types of networks Source: “How Leaders Use and Create Networks,” Harvard Business Review

“Successful leaders have a nose for opportunity and a knack for knowing whom to tap to get things done. These qualities depend on a set of strategic networking skills that nonleaders rarely possess.”

What are your goals? What are three things you need to get better at? Who are three people you need to meet this year?

Let’s get real Do you like networking? What are you nervous about? How do you pump yourself up?

How to network YOUR GOAL Get them talking about what they are passionate about! Be considerate Give before you get Be timely, inclusive and a good listener Make a connection Make a personal, authentic connection with the person you are talking to Be prepared Practice your elevator pitch Research your audience Know yourself Know what you are good at, what you stand for and what you want to learn

Elevator pitch 15 Name Role / Brand I am responsible for A, B and C Come to me when you need X, Y and Z

Practice makes perfect! Practice your elevator pitch with a partner 16

Networking challenge Meet someone new today Find out what they are excited about at work and ask how you can help them Share something exciting you’re working on ask for their help or advice Commit to meet again within the month for coffee to support each other

Stay connected Follow-up and send thank you’s Use social media to stay connected: LinkedIn, Facebook, Twitter Schedule informal get togethers like coffee, lunch or yoga Send an article of interest Make an introduction — foster connections Invite new connections to attend a NEW event with you Be creative!

George Bernard Shaw “Life isn’t about finding yourself. Life is about creating yourself.”

NEW Leadership Academy Fridays, 1:00 PM - 2:00 PM EST Semester I: Leading Yourself February 7: Staying Motivated and Engaged March 7: Purposeful Risk-Taking May 2: Finding Your Voice June 6: Negotiating Your Role Semester II: Leading Others August 1: Managing a Multigenerational Team September 5: Sponsoring Others November 7: Motivating Your Team December 5: Ask the Chief Executive 20 Jo Miller Facilitated by Jo Miller CEO of Women’s Leadership Coaching Inc. womensleadershipcoaching.com

Resources NEW networking events in your region NEW Leadership Academy The Power of Vulnerability by Brené Brown Guerilla Networking by Jay Conrad Levinson and Monroe Mann Never Eat Alone, by Keith Ferrazzi 21