Katya Pylypenko FC-10 Modern banking services

1. Variety of services provided by the banking sector in Ukraine. 1.1 Services for individuals. 1.2 Services for entities. 1.3 Services for banks. 2. Access channels to banking and other services. 3. Ukrainian market research 3.1 The structure of leadership at the market of Ukraine. 3.2 Strong and weak points of the leading banks 4. Statistics of the target audience. 4.1 The number of customers who have accounts in foreign banks. 4.2 Professional activities of wealthy clients. 5. Conclusion. Plan

Banking services are divided into three categories: services for individuals or private persons services for entities services for banks. Variety of services provided by the banking sector in Ukraine

certificate of deposit opening and maintenance of current accounts lending cash management and payment services plastic cards money transfers acceptance of payments traveler's checks renting of safe deposit boxes. Services for individuals

loan products deposit products maintenance of current accounts the system of online banking card products investments factoring international trade finance transactions cash logistics. Services for entities

International financing, that is connected with import and export financing. Services for banks

Banks offer many different access channels to their banking and other services: Automatic Teller Machines Call center Mail Mobile banking Online banking Relationship Managers Telephone banking Video banking Access channels to banking and other services

The structure of leadership at the market of Ukraine Ukrainian market research

Strong and weak points of the leading banks Strong points of the leading banks: quality service; a wide range of services; geographical coverage; modern IT solutions. Weak points of the leading banks: small number of specialized offices; lack of flexibility in meeting the needs of customers; lack of professional personnel; lack of specialized and unique services.

Statistics of the target audience The number of customers who have accounts in foreign banks

Professional activities of wealthy clients

CONCLUSION: Measures for improving banking operations in Ukraine: the introduction of banking self-service kiosks; a VIP customer service centers; financial supermarkets. Before the development and implementation of these new banking services, we need: to analyze the situation on the market; to conduct marketing analysis; to prescribe the requirements for personnel who will be engaged in its implementation; to develop services; to determine the budget implementation, taking into account the costs of advertising and promotion; to determine expectations of implemented activities.

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