Making Every Can Count In The UK Friday 17 th May 2013 Alucro Conference - Bucharest.

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Presentation transcript:

Making Every Can Count In The UK Friday 17 th May 2013 Alucro Conference - Bucharest

Largest Can Market in Europe 9 billion cans. Historically focus on recycling drinks cans consumed at home. But: 30% consumed “away from home” or “on the go”. Small scale collection programmes/trials Every Can Counts Programme “born”! Background

Introducing Every Can Counts.. A partnership between major drinks can manufacturers, aluminium and steel packaging reprocessors and Red Bull. Supported by WRAP. Objectives: To test the barriers and drivers to establishing successful ‘away from home’ recycling programmes -Workplaces – ‘captive’ cans -‘On the go’ – ‘nomadic’ cans Develop workable model(s) to demonstrate recycling potential

Who we are today Funded by the UK’s drinks can manufacturers, recyclers and fillers. In Scotland additional funding comes from Zero Waste Scotland and Barr’s Soft Drinks.

Making Every Can Count at Work

How ECC Works Support the collection infrastructure -Work with recycling service providers to offer collections -Support key decision makers in an organisation -Employer (FD, MD, CSR) -Facilities Manager -Support ‘engaged’ individuals -Employees (Recycling champions) Effective communication is key to success -Every Can Counts brand -Clear and consistent messaging

What makes a successful recycling programme? Recycling Champion Service provider or collector Well sited, clearly marked recycling containers Remove the rubbish bins Well planned continual communication programme. Clear messages Measurement system – set targets 1.Continual feedback to employees. Workforce Engagement!

Universities and Colleges On Campus Can Collections Regular events, promotions and competitions to engage with students

Making Every Can Count “On the Go”

Delivering “Real Recycling”

Every Can Count s Communicates Best Sustainability Communications Campaign

Recruiting new workplaces Positive recycling behaviour at home, work & “on the go” Competitions. Events and Exhibitions Social Media - increasingly important. Twitter Facebook Linked-in Changing Consumer Behaviour

Every Can Counts Details PM etc