EXPEDITION FUNDRAISING AMANDA DALE WROTEN

WHY FUNDRAISE Lower personal financial obligations Build a brand Allow client involvement and support Recruit new clients Photo by Lindsay Mann

TYPES OF FUNDRAISING Letter/ Campaign Direct Ask Sponsorship Rights of Sponsors Online Donations Crowd Funding Product Sales Grants 501c3 Status – Tax Deductions Photo by Lindsay Mann

BUILDING A BRAND/CAUSE Why does someone want to donate to you? What is their benefit? Tell your story Market your product (yourself) Look legit Photo by Lindsay Mann

BE STRATEGIC – THINK CREATIVE Contact former clients, fellow guides and companies Develop a social media presence Break numbers down in to possibilities Cost to Climb Vinson Massif - $45, $100 Each 45 $1,000 Each 225 $200 Each Photo by Lindsay Mann

MAKING YOUR PLAN What is your total cost? What is your fundraising cost/percentage? Diversity your income Be specific – What do you want/What are you giving? Photo by Mark Falendar

TARGET AUDIENCE Friends Family Clients Company’s of Clients Prospective Clients Climbing Related Companies Non Climbing Companies Grant Making Organizations Photo by Mark Falendar

LETTER/ CAMPAIGN Typically the lowest rate of return – but still do it Letter writing should be reserved for companies $1.25 for every $1.00 raised off of a letter writing campaign Research Companies – Find real people Find a Hook Develop a Good Letter Proofread it Mail/ Follow Up! Photo by Mark Falendar

SAMPLE LETTER/EMAI L

SAMPLE PROPOSAL

DIRECT ASK Focused on sitting in front of a person/decision maker and asking for a gift Most effective – harder to say no Find an “in” or advocate to go with you Do your research Create a relationship/correlation Follow Up Don’t be afraid to leave empty handed

SPONSORSHIPS Provide a tangible outcome to the donor Create a relationship/connection Show “return on investment” May come out of a different pool of money for corporations Make sure “rights” don’t overlap Fufill promises Use direct ask

RIGHTS OF SPONSORS What did you promise? Is it exclusive? Does it add cost? When are funds received? Proper thank you

PEOPLE GIVE TO PROJECTS What do you have that can be sponsored? Tickets Permit Fees Gear Makes donations specific Make specific requests Find links

ONLINE DONATIONS Paypal Website No benefits Tips from Clients Driven by core base Credit Card Processing Fees

CROWD FUNDING Kickstarter Razoo First Giving Know the rules Processing Fees

PRODUCT SALES Shirts Hats Buffs Sizes? Shipping? Weight? Bulk Orders?

GRANTS Guide grants Typical sources (Access Fund, National Geographic) Local grants (Rotary Clubs, etc) Grant requirements Application period/eligibility

501C3 STATUS Large application process Legal requirements Creates a formal association Long term strategy Allows tax deduction for donors – could increase donations

FUNDRAISING ETIQUETTE Always thank the donor (legal obligation for 501c3) Clean up your campaign after the climb Open to the door to future opportunities Provide a wrap up/status report Fulfill any promises/obligations

QUESTIONS Questions?