A UCTION M ARKETING P OST A NALYSIS : T ANGLEWOOD C OUNTRY C LUB

2 T ABLE OF C ONTENTS O VERVIEW The Project3 P ROJECT D ESIGN & I MPLEMENTATION Marketing Plan & Budget4 Direct Mail5 Print Advertising6 Digital Marketing 7-14

Marketing campaign resulted in over 9,800,000 impressions 3 United Country Auction Services was commissioned to market and conduct the auction of Tanglewood Country Club in Chagrin Falls, OH. The auction was held on June 6, An auction marketing campaign was launched on May 12, 2009 and ran through June 5, The campaign generated considerable interest in the property in the days ahead of the auction. The campaign resulted in over 2,000 unique visitors to the auction website, TanglewoodAuction.com. United Country – Walton Realty & Auction Company fielded prospective buyer leads related to the auction. The following marketing post analysis outlines media placement, screen shots, samples of ads ran and a comprehensive web traffic report. T HE P ROJECT

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D IRECT M AIL This campaign included 6,615 full color, four-panel brochures that were mailed to United Country confidentials, Colliers International brokers, Cleveland area doctors & lawyers, National Golf Course Owners Association (NGCOA) members and golf course owners in OH, PA, MI, IN & WV. The brochure was designed by the EMS staff at United Country Marketing Services. 5

P RINT AD CAMPAIGN Print ads were distributed through national, regional and local publications. The print ad campaign was effective in driving people to TanglewoodAuction.com and generating inbound phone inquires. The media schedule outlines the publications the advertisements were placed in, number of runs, sizes and dates. 6

D IGITAL M ARKETING The digital component included the following core elements: Built, SEO and hosted custom website: Daily traffic reporting via Google Analytics blasts to over 431,000 qualified brokers, buyers, investors, and allied professionals Strategic placement on third party lead aggregation sites (GolfLink.com, GolfChannel.com, GolfCourseMarket.com and over 800 others) Featured property on United Country Auction Services’ home page 7 Placement on #1 web site in the category Featured Property Placement blast to over 431,000 prospects Syndication to over 825 web sites Over 2,000 unique visitors to Tanglewood Auction.com

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