Interactive Marketing (PPC) Rick Graner 9345 Parkside Drive Woodbury, MN

Benefits of Pay Per Click Marketing Ads show up immediately Pay for as much traffic as you want Lead generation Capture new users & market to them Can change brand message at anytime Compete control of your message You only pay when someone clicks on your advertisement The better you get the cheaper it costs

PPC Campaigns PPC isn’t rocket science, it’s time consuming to get it right and keep it right PPC is your pet rock, it needs a lot of love Ad copy is key to getting clicks A/B split testing is a must as copy must always be tested as the times change Monthly reporting via Google Analytics Only keep the keywords that are performing positively Keep testing new combinations of keywords Make sure to cap your spending limits or you could go bust

Competitive Keyword Research Google Adwords Wordtracker Keyword Spy Keyword Discovery Seo Book

SEO (Search Engine Optimization) The words on your site are how people find you organically thru the search engines Tweaking your copy online could net you more organic visitors Specific keywords, incoming and outgoing links on your site help determine your Google quality score Meta tags are still important for display so keep them updated Good SEO can land you on page #1 of search engines Good SEO makes the bots love your site when indexing Good SEO mean traffic

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More tools to use for PPC quantcast.com hitwise.com keycompete.com seotools.com bidmax.com bidrank.com speedppc.com shoemoneytools.com wordze.com Google Trends Google Insight domaintools.com urltrends.com