Sharing Between Credit Unions

Credit union CEOs and Boards face similar challenges:  Grow the book.  Remain competitive.  Increase value.  Remain true to cooperative principles.

Hard truths facing credit unions:  Our expenses are much too high.  Bank mergers are imminent.  Credit unions are exposed to regional economies.

Hard truths, cont’d  Some address these challenges through mergers (some succeed, others don’t).  There isn’t always a suitable merger partner.  First hand experience suggests that a merger is difficult to make successful.

Options available to credit unions:  Help influence legislation that will allow for cross-border mergers.  CCA Act amended to allow two or more credit unions to form retail association, (currently 10).  Credit unions become banks.

The Unmerger – The Pathways alternative:  Mergers are sometimes the best option.  Mergers are not always appropriate.  Pathways is about partnering without necessarily merging.

What is Pathways?  Pathways is a simple vision… to build a strong and relevant financial network, spanning borders and boundaries, that creates a significantly increased opportunity for all network partners to "WIN" in their local markets and experience sustained growth and success.

Pathways is a reality  Envision Financial and First Calgary Savings now jointly own:  inUnison Technology Services – a technology company that manages and maintains our banking system.

Pathways is a reality  Envision Financial and First Calgary Savings now jointly own:  inUnison Financial Services – providing dealer services and financing in non- traditional markets.

Pathways is a reality  Envision Financial and First Calgary Savings have jointly developed and launched:  A Strategic Plan

Working Partners – Gaining a real competitive advantage  Turning traditional barriers into opportunities  Managing Change  Culture Clashes  Lack of Security  Costs

Competitive Advantage  Partnering creates new physical and financial strength.  Collaboration on investments in new products, services and delivery channels, forging new partnerships in our communities, involvement with non-profit organizations.

 Appears to be considerable duplication in the marketing structure and efforts of our two organizations, and at the same time, striking differences in how we execute our business strategies. Competitive Advantage

 Experience to date …  Brand  Research and Product Development  Corporate Citizenship  Annual Report  Strategic Plan Creation and Introduction Competitive Advantage

 Benefits and Challenges  Only have to do things once  Create regional solutions  Resources go further  Human and budget  Speed of solutions  Communications  New relationships Competitive Advantage

Sharing Between Credit Unions