1 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Cisco Vision R.Moran Business Communications: The Challenge Brian Dal Bello January 26, 2006

2 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Business Communications - The Challenge Complexity, Intensity and Velocity Industry Trends The Impact on Business Conclusions

3 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Emerging Trends 9/2005 – 54M registered Skype users In Denmark, VoIP minutes > landline voice minutes 6m US homes will move to VoIP in 2006 (USA Today) 1.1T SMS sent with $50B in revenue in 2004 (Informa 5/2005) More s sent in Japan via mobile than PC (DoCoMo 2005) By 2006 there will be 200 million corporate IM users (IDC) – Intel estimates it can save up to $25M over 3 years with IM (Crito Consortium Proposal)

4 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Where Am I?

5 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Where Do You Start?

6 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Communications Today: High Complexity, Intensity and Velocity HIGH

7 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Ineffective Communications Results in Project Delays and Work Slow Down “How frequently does a project get delayed due to difficulty in reaching key decision-makers when needed?” It occurs a few times per quarter: 51% It occurs on a regular basis (i.e., weekly or daily): 27% It seldom occurs: 19% It is not an issue: 3% It causes some slowdown: 63% It causes work to halt until the key decision maker becomes involved: 27% We can generally work around the issue: 12% “What is the impact on the business when workgroups experience delays in reaching key decision-makers for critical issues?” Base: 67 North American IT decision-makers Source: Forrester’s March 2005 Next-Generation Communications Study Source: Forrester Research

8 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Improved Communication and Faster Decision-Making “What would be the most important benefit for real-time connectivity?” Better and faster decision making Shortened production cycle Improved internal communication Increase customer satisfaction Other 31% 10% 37% 18% 3% Base: 67 North American IT decision-makers Source: Forrester’s March 2005 Next-Generation Communications Study

9 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Monthly 22% … results in delays & missed deadlines Daily 36% … unable to reach coworkers on first try… Daily 52% … have to use multiple methods of reaching coworkers … 6.4 types comm. devices Communication devices & apps proliferating… Complexity Impacts Productivity 27% traveling 1X month avg. Employees increasingly mobile… + Impacting the bottom line

10 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Cut the Cord Not the Access Seamless mobility Move freely—with all your applications and resources Easily move from one application to another Access to people resources in real-time The Goal

11 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Mobility Outside the Enterprise Intelligent management, filtering and management of calls between a worker's phone and remote mobile phone Single mobile communications device that bridges the physical and virtual-office environments Continuous Productivity All the Way to Your Destination

12 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Session Number Presentation_ID Unified Integration of Devices and Applications Enabling businesses to better operate in a virtual world, so customers, partners and suppliers are better connected to their business Providing access to business services and information to employees in many different forms depending on the device at hand Creating tools that make communications more effective (leveraging presence, preference and multi-modality)

13 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Location—The Next Step for Presence Location + Presence enables context-aware communications Optimize business process by smarter communications Location information available from existing mobile networks WLAN and Cellular can provide accurate information Multi mode devices with advanced display and connectivity

14 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM MEDIA-RICH MULTIMODAL NATURAL VIRTUAL AND PERVASIVE Rethinking Business Communications AWARE (PRESENCE) PERSONAL

15 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Communications is a platform

16 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM Conclusions Everything networked via IP Applications and the network need to work together seamlessly Awareness of: Modality, Presence, Location, Business Information Eliminate human middleware Think differently, turn Complexity in Business Advantage

17 © 2005 Cisco Systems, Inc. All rights reserved. Cisco Confidential Vision REM 11-05