TELEVISION. What They Say About TV  “A vast wasteland.” Newton Minow  “In this country, television is used primarily as a narcotic to prepare people.

Slides:



Advertisements
Similar presentations
Media. Media Functions 90% of Americans receive information from TV Entertainment-some TV has made political issues-AIDS, incest, spousal abuse.
Advertisements

Electronic Media: Television and Radio
Ch. 11 Evaluation of Broadcast Media of Television and Radio
Powers of Television Advertising Television advertising is the most influential and compelling form of commercial communication available to advertisers.
Evaluation of Broadcast Media (TV and Radio) Fall 2011 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Marshall McLuhan 1911 – 1980 Understanding Media (1964) "The "message" of any medium or technology is the change of scale or pace or pattern that it introduces.
Television. Birth of Television Nipkow Disk Philo T. Farnsworth Vladimir Zworkin.
1 Broadcasting Matakuliah: G0462/English for Broadcasting Tahun: 2005/ Radio 2.Television 3.Cable 4.The Internet.
Part 3: Effective Advertising Media Chapter 9
The Advantages of TV over Radio May 30, The Advantages of TV over Radio Television sets itself apart from other media with its ability to offer.
Richard E. Caplan The University of Akron 8. Television Christopher Burnett California State, Long Beach.
Chapter 7: Television and Cable
Creating a television commercial Using persuasive tactics to drive commercial business.
Why Advertise and The History of Advertising Mr. Moore Speech Communications I.
Outline Structure of the television industry Television advertising Television audience Structure of radio Radio advertising Radio audience Interactive.
Unit 6 - Promotion.  There are many forms of advertising to fit all kinds of budgets.  A large company such as Procter & Gamble typically spends 25.
Sounds like an old time radio! Radio is an important part of American History. The world filled homes beginning in the 1920s. Housewives during the day.
Media Journal What does Marshall McLuhan mean when he says that “the medium is the message”?
The Mass Media and the Political Agenda. Mass Media = Linkage Institution Influence MASSES, not just elite Television, Radio, Newspaper, Magazine, Film,
Chapter 7: The Mass Media and The Political Agenda I.The Mass Media Today II.The Development of Media Politics III.Reporting the News IV.The News and Public.
How Media Impacts Government Chapter 19, Section 1.
ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.
Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Broadcast Media Part 3: Effective Advertising Media Chapter.
Unit 5—Televison, Cable and Mobile Video. A Short History of Television Early pioneers include Philio Farnsworth and Vladimir Zworykin. In 1939 RCA made.
About the News we Trust on Television.  A successful television news item is _____, and is usually _____, ______, and _______. News reports are seldom.
Television and Radio Media
1 The Advantages of TV Over Newspapers September 2014.
Radio & TV History Unit One. How Does TV effect your life Name something you learned from TV Name a news event you learned about from TV How does the.
History of Television. Earliest Experiments 1876 – Goldstein. “Cathode rays” = electric current forced through vacuum tube 1900 – Perskyi. Names television.
Television Bureau of Advertising Media Comparisons 2008 Adults.
Chapter 1—History of American Media. Sedition “The stirring of rebellion” In pre-revolutionary war years, newspapers that attempted to criticize the government.
The Mass Media and the Political Agenda
Evaluation of Broadcast Media Chapter Eleven. Broadcast Networks Network Station High dollar Network commercial High dollar Entertainment, News, sports.
Media “The 4 th Branch of Government”. Functions of the Media Entertainment News Agenda setting – ability of the media to draw public attention to certain.
History of Visual Technology How did TV become the most popular form of mass communication?
Copyright © 2011 Pearson Education, Inc. Publishing as Longman.
Introduction to Mass Media HISTORY INDUSTRY CONTROVERSY.
Rita Natter. A form of advertisement where branded goods or services are placed in a context for advertisement such as movies, television, music videos.
Communication Process/Media History Comm I. Receiving and transmitting information contained in sounds, images, and sensations of everyday life Receiving.
Mass Media & the Political Agenda. The Mass Media Today Politicians stage media events for the primary purpose of getting attention from the media.
Television Bureau of Advertising. Media Perception Index Unit Pricing Cost Efficiency Environment Targeting Branding Business Process Creative Depth of.
Chapter 10 News Media.  News organizations and journalists are referred to collectively as the news media or press.  Can includes newspaper, internet.
Mass Media in the Digital Age
1 The Advantages of TV Over Out-of-Home September 2014.
Film a Public Service Announcement digitalliteracy.rosendigital.com mluhtala2012.
ADVERTISMENTS WHAT MAKES A GOOD RADIO ADVERTISEMENT? The music must be easy to sing and remember using only a small number of notes. Music should be.
Electronic Media Basics. Which Media: Print, Television or Radio? Print, Television or Radio? 1. Great ads will fail if the media chosen do not reach.
The history of mass media
1 The Advantages of TV Over Magazines September 2014.
The Media Chapter 10. General Motors Activity Entertainment –Write a TV show segment about GM cars Reporting the news –Write a TV news segment about the.
American Government and Politics Today Chapter 10 The Media and Cyberpolitics.
The Mass Media and The Political Agenda.  The rise of television has had a PROFOUND effect on the two central questions of government  How should we.
RTV 3007 MIDTERM EXAM EDITION!. CATEGORY 1 TELL ME WHAT.
November 12,  Encompasses both television and radio  By the age of 66, the average person spends nearly 10 years watching two million television.
HD 4: Chapter 9 Ecology of the Mass Media Chapter 9 Lecture Notes.
Broadcast Media. Television Strengths Creativity for Cognitive and Emotional Response Coverage and Cost Effectiveness Captivity and Attention Selectivity.
AP GOPO September 29, 2015 Akwete McAlister. Mass Media Newspapers, radio, television, magazines, and the internet. Media events- staged events that look.
Mass Media In Politics Print, Broadcast, and Internet.
The Law of Journalism & Mass Communication
Broadcast Television Industry Review
Unit Subtitle: Brief History of American Television Broadcasting
Radio as Mass Communication
Chapter 9 Broadcast Media
Broadcast Media Chapter 9.
What is a PSA?.
Radio & TV History Unit One
Creating a Public Service Announcement
Audio Video Production
MEDIA Literature book pg. 10.
D. Marketing a Small Business
Presentation transcript:

TELEVISION

What They Say About TV  “A vast wasteland.” Newton Minow  “In this country, television is used primarily as a narcotic to prepare people for the commercial.” Mark Frost  “[TV] trivializes everything. So there’s no more mystery, we’ve seen it all 50,000 times. And in order to make the boring interesting, everything is hyped.” David Chase

Before Television…  Radio begat TV  Telegraph  Wireless Telegraph

Before Television…  1 st Radio Broadcast

Before Television…  1920 –  1922 –  1923 –

Before Television…  1934 – Federal Communications Act Federal Communication Commission (FCC)

Before Television…   1950s

Television  “The medium is the message” Marshall McLuhan

Television  A medium where viewers make sense of it all  Performers in scale…

Television  Mix of 4 mediums:  A medium of personalities

History of Television  “Television”  Radio, TV share:

History of Television  1920s

History of Television  1927 – Philo T. Farnsworth

History of Television  1928  1932  1936

History of Television

 VHF  UHF

History of Television  1941 –  First sets:

History of Television  1946  1947 TV Sets

History of Television  1948  In most homes since mid 1950s

History of Television  1950s “Television Generation”  Advertising Revenue

Golden Ages  “Golden Age” I  “Golden Age” II  Affected all media

Color and Cable  1960s – color introduced

TV Statistics  On average:  1/3 of viewers zap

Television Ratings  Arbitron  Nielsen Media Research

Impact of Television  TV has immediate emotional impact on audience  Edutainment

McCarthyism

Kennedy Nixon Debate  1960 Presidential debates

Tobacco Advertising  1972

War Coverage  News coverage

War Coverage  1991  2003

News Programs  Gatekeeper  CNN  Typical newscast

Visual Design of News  What affects perception?  “Live”, amateur footage  “If it bleeds, it leads.”  Themes:

Fictional Programs  Programs moved from radio to TV

Fictional Programs  Fictional programs have:  Same experience as movies

Music Videos  Bridges sight and sound  Surrealism

Commercials  Primary function = generate response  Length

Commercials  Immediate involvement  Microdrama  Elements for analysis:

But What?  We feel TV should be something more - something better no one is sure what, though

Next Time…  Advertising, Marketing and Public Relations: A Practical Experiment Chapter 6

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.