Chapter 7 Sports Marketing

Lesson 7.1 Marketing Firms

Marketing Sports  Characteristics of successful sports marketing firms: –_______________ –Strong sense of ethics and _______ play –Build confidence and trust among clients –Enhance firms ______________ –Knowledge of info technology  Put the expertise to good use: –Bring business and __________ sponsors together w/ teams, coaches, and athletes –Negotiate ________ –Media marketing

Service Specifics  Match athlete and business for their _________ benefit  TV broadcasts to Pro appearances  ________ to hold Olympics  Pay to run _____________

Role of the Agent  Person responsible for making ________ w/ clients and sponsors  Represent single clients & businesses or organization to expand their ______  Offer a “_________” operation  Analyze needs of the sponsor and match them w/ compatible client  Negotiate _________  Handle media details  Provide support until contract is fulfilled

Lesson 7.2 The Global Market

Migration of Sports  After WW II – left an interesting legacy: bubble gum, baseball caps, and the sport of baseball  Carried _____________ to other countries  Americans became familiar with Asian ______________________  ____________ teams dominate Little League World Series

World Sports 2000  _______ attracts Eastern Europeans  ________ attracts African and Eastern Europe  __________ attracts Japanese and Dominican athletes –Earn better salaries due to the American sports marketing system –Scout for talent

Lesson 7.3 Careers in Sports Marketing

Wide World of Careers  Continues to expand  Nascar –Each racecar is covered with _____ –Each logo involves presentation, contracts, and price negotiations  Figure skating ads cover the _______  Sporting arenas named after _________  College/University book stores  Not every job in sports marketing involves _________ or sales of items

Focus on Careers  ___________ is a large area –Print –Radio –T.V. –Internet  Benefit from __________ in media –Learn skills –Learn terminology –Gives foundation to work in public relations

Old-Fashioned Hard Work  What it takes??  Drive, persistence, and hard work  Solid ___________ skills (written and spoken)  _____________ skills and determination