What is Multimedia?

Objectives w Define multimedia w Explain the importance of interactivity w Trace the growth of multimedia

3What is Multimedia? Objectives (continued) w Explain why multimedia has become so successful w List the major categories of multimedia titles w Distinguish between appropriate and inappropriate uses of multimedia

4What is Multimedia? Presentation Outline w Definition of multimedia w The growth of multimedia w Major categories of multimedia w Delivering multimedia w Inappropriate uses of multimedia and alternatives

5What is Multimedia? Definition of multimedia w Computer-based w Interactive w Communications process w Incorporates text, graphics, sound, animation, and video

6What is Multimedia? Computer-based w The computer makes interaction possible w The computer must be capable of incorporating the hardware for multimedia CD-ROM drive Sound card and speakers Sufficient speed and processing power

7What is Multimedia? Interactivity w Linear presentations -- passive users w Nonlinear presentations -- active users

8What is Multimedia? Elements of multimedia w Text w Sound w Animation w Graphics w Video

9What is Multimedia? The growth of multimedia w Growth in households that own a multimedia computer w Growth in CD-ROM titles

10What is Multimedia? Reasons for growth of multimedia w Marketing issues w User issues

11What is Multimedia? Reasons for growth of multimedia: Marketing w Declining prices w Hype from the computer industry led to: Increased production of multimedia hardware and software Trade associations Books and magazines on multimedia New skill sets for a variety of occupations w Added value to the personal computer

12What is Multimedia? Reasons for growth of multimedia: User issues w User control w Individualization w Action

13What is Multimedia? User control w Empowers and motivates user w Active learning w Nonlinear access to materials

14What is Multimedia? Individualization w Adjustable to different learning styles w Adjustable levels of difficulty

15What is Multimedia? Action w Traditional media are used passively w Multimedia software is used actively Simulations User control

16What is Multimedia? The Major Categories of Multimedia w Entertainment w Education w Corporate communications w Reference w Training

17What is Multimedia? Entertainment

17What is Multimedia? Entertainment

17What is Multimedia? Entertainment

17What is Multimedia? Entertainment

17What is Multimedia? Entertainment

17What is Multimedia? Entertainment w Game developers pioneer new uses of multimedia w Multimedia developers add elements to go beyond games to entertainment Storytelling Mental challenges Sense of accomplishment

18What is Multimedia? Education w Accommodates different learning styles w Nonlinear presentation w Motivates learner w Provides feedback to learner

19What is Multimedia? Corporate Communications w Marketing Attracts attention CD-ROM catalogs and magazines Kiosks Web sites w Presentations Electronic slide shows CD-ROM employee training materials

20What is Multimedia? Reference w Encyclopedias include sounds and videos w Dictionaries include pronunciations w Large amounts of information can be stored on CD-ROMs

21What is Multimedia? Other Categories of Multimedia w Edutainment w Training w Recreation

22What is Multimedia? Delivering Multimedia w Compact disc w Kiosk w Online

23What is Multimedia? Inappropriate Use of Multimedia w Text-intensive content w Linear content

24What is Multimedia? Text-intensive Content w It’s hard to read large amounts of text on a screen w Text-intensive titles can be used if: Non-linear access is provided Supplementary multimedia materials are provided

25What is Multimedia? Linear Content w Computers don’t provide a good movie- watching environment w Short video clips played under user control work well

26What is Multimedia? Cost-Effective Alternatives w Developers must consider costs and development time w Alternatives Transparencies Videotapes

27What is Multimedia? Key Terms w compact disc w edutainment w individualization w interactive w Internet w kiosk w multimedia w multimedia presentation w multimedia title w nonlinear w online w telecommunications w World Wide Web (WWW)