Visit us on : Contact us on : “MAKING STUDENT SPORT BETTER FOR STUDENTS” British Universities Sports Association

Visit us on : Contact us on : BUSA – making student sport better for students What do we want from today : share current proposals ask for feedback on key questions that these raise work in groups to identify issues / questions / concerns to take back to the Strategy Review Group

Visit us on : Contact us on : BUSA – making student sport better for students The success of the strategy review will be dependent on gaining consensus, enthusiasm and ownership. Our strategy says that BUSA is about sport and students … that BUSA is about making student sport better for students. The proposals represent the basis for a long term strategy for BUSA An independent, but inclusive review of BUSA supported by Edgewood Consulting Broad analysis of current areas of activity Feedback from research and survey A ‘Strategic Framework’, for further development Key activity areas

Visit us on : Contact us on : The BUSA strategy is set against the context of Sport at a National Level. Student sport can contribute to national strategies and targets The Government ‘Game Plan’ for Sport is firmly founded on the principle of increasing participation in sport and physical activity Home Nations Sports Councils are committed to developing : lifelong participation competition pathways elite performance …… BUSA – making student sport better for students

Visit us on : Contact us on : The survey and supporting interviews provided a resounding endorsement for the role of BUSA – but reinforced the need for change in governance and structure in order for it to retain any influence and to remain relevant. “ Be serious about planning for the long term, be upfront about BUSA’s contribution to sport for all and elite sport and raise the profile of BUSA through better planning and promotion of our major finals and events“. John Inverdale, BUSA President “ BUSA needs to address its contribution to participation in sport in the UK, its links with NGB’s and Sports Councils and, at the elite end, its needs a clear performance plan…give it a professional energy and recognition“ Sue Campbell, Chair UK Sport “…the potential for BUSA to deliver for student sport is huge, however it needs focus if it is to play a strong role within a collective voice for the HE sector,…” Margaret Talbot, Central Council for Physical Recreation BUSA – making student sport better for students

Visit us on : Contact us on : “..now is a good time to review more formal links between our 2 organisations as many of our Olympic and future Olympic athletes are part of the University system in the UK… Stephen Martin, Deputy Chief Executive,..” British Olympic Association “Perhaps there are too many committees and these could be reduced to devolved key regional groups” – AU President “…we need to rationalise in order to be better at what we do…BUSA must focus on better delivery of student sport, volunteer development and empowerment of BUSA staff to do the job,…” BUSA Staff Member “BUSA is worse now than it used to be – it has become complacent and needs to change or become irrelevant”. Director of Sport BUSA – making student sport better for students

Visit us on : Contact us on : Over 124 survey responses, over 50 one to one and telephone interviews and 60 responses to a finals questionnaire The Strategy Survey helped to validate proposals developed by the Independent Consultant. Respondents Core Competencies Delivery capability Effectiveness Partnerships Excellent Competitions Confident in ability to deliver sporting events Committee structure not effective Work harder with partners

Visit us on : Contact us on : The BUSA strategy survey had over 120 responses from people including AU Presidents, Directors of Sport, University staff and BUSA volunteers. This balance of views has been important in validating proposals. There were over 120 responses to the survey – from all areas.

Visit us on : Contact us on : The core competencies are very much around excellence in competitions, fun & enjoyment and high performance. Almost 100 respondents to the survey said the BUSA competencies are about excellent competitions

Visit us on : Contact us on : 90% of respondents to the survey were confident in BUSA’s ability to deliver sporting events & fixtures BUSA scored highest in ability to deliver sporting events & fixtures but fewer than 33% of respondents had confidence in BUSA’s ability to deliver on marketing & PR and on strategy & development work.

Visit us on : Contact us on : The current committee structure is not effective at delivering 75% of respondents to the BUSA survey agreed that the current committee structure was not effective in delivering / monitoring or evaluating the BUSA objectives.

Visit us on : Contact us on : BUSA can develop better working partnerships Respondents to the survey showed that there is much scope to develop better partnerships with National Governing Bodies, clubs etc.

Visit us on : Contact us on : Marketing & Branding Competitions External Partnerships BUSA – making student sport better for students BUSA Membership Development Structure & Governance Competitions should always be at the heart of the BUSA offering - supported by establishment of key partnerships and increased marketing & branding - underpinned more efficient structures & governance - delivering better value for money for members.

Visit us on : Contact us on : BUSA – making student sport better for students Competitions A more focussed range of international and domestic championships National championships and finals managed centrally by BUSA head office, local championships and events devolved to regional institutional clusters involving local Sports Development Officers, University Sports Departments and Athletic Unions National finals - one day - same venue – raise profile - create a “buzz” Recognition for International programme by UK Sport and National Governing Bodies to secure funding and inclusion in World Class Performance Plans Discontinue home country representative programme Introduce seasonal planning for all events and championships Provide profit and loss accounts at sport level Competitions A more focussed range of international and domestic championships National championships and finals managed centrally by BUSA head office, local championships and events devolved to regional institutional clusters involving local Sports Development Officers, University Sports Departments and Athletic Unions National finals - one day - same venue – raise profile - create a “buzz” Recognition for International programme by UK Sport and National Governing Bodies to secure funding and inclusion in World Class Performance Plans Discontinue home country representative programme Introduce seasonal planning for all events and championships Provide profit and loss accounts at sport level

Visit us on : Contact us on : BUSA – making student sport better for students Marketing & Branding Raise profile of and recognition for BUSA as the governing body of student sport Eliminate negative aspects of current image of student sport Attract new main sponsor Offer and deliver tangible rewards and benefits to sponsors and partners Develop web site and IT capability for fixtures, results, member services Stop low level tactical marketing Marketing & Branding Raise profile of and recognition for BUSA as the governing body of student sport Eliminate negative aspects of current image of student sport Attract new main sponsor Offer and deliver tangible rewards and benefits to sponsors and partners Develop web site and IT capability for fixtures, results, member services Stop low level tactical marketing

Visit us on : Contact us on : BUSA – making student sport better for students External Partnerships Strong engagement with external partners – develop service agreements Performance Plan delivered with UK Sport, TASS and through NGB’s Partnerships with Institutions to deliver national and regional sports programmes Unlocking of resources for partnership support, through alignment with Sport England Regions for local programme managers Develop links with University & College Sport ( UCS ) Development roles for BUSA staff liasing with external partners External Partnerships Strong engagement with external partners – develop service agreements Performance Plan delivered with UK Sport, TASS and through NGB’s Partnerships with Institutions to deliver national and regional sports programmes Unlocking of resources for partnership support, through alignment with Sport England Regions for local programme managers Develop links with University & College Sport ( UCS ) Development roles for BUSA staff liasing with external partners

Visit us on : Contact us on : BUSA – making student sport better for students Membership Development Focus on development opportunities for AU Presidents Better networking of members and more support initiatives Volunteer, Team Manager and Coach development opportunities in tandem with NGB’s linked to sports clubs and future student careers Review subscriptions and improve value for money Investigate commercial opportunities to support BUSA members Business agreements between BUSA and institutions for services Membership Development Focus on development opportunities for AU Presidents Better networking of members and more support initiatives Volunteer, Team Manager and Coach development opportunities in tandem with NGB’s linked to sports clubs and future student careers Review subscriptions and improve value for money Investigate commercial opportunities to support BUSA members Business agreements between BUSA and institutions for services

Visit us on : Contact us on : BUSA – making student sport better for students Structure & Governance A dynamic, professional structure required, maintaining the student involvement at the appropriate levels Speed up decision making and make staff more accountable Retain AGM, dissolve General Council and Officers group Establish a Management Group accountable to Executive Board for strategy delivery Sports Management Groups to be based around external partnerships Improved annual planning against long term strategic goals Structure & Governance A dynamic, professional structure required, maintaining the student involvement at the appropriate levels Speed up decision making and make staff more accountable Retain AGM, dissolve General Council and Officers group Establish a Management Group accountable to Executive Board for strategy delivery Sports Management Groups to be based around external partnerships Improved annual planning against long term strategic goals

Visit us on : Contact us on : Reliance on numerous committees Ad hoc relationships - one-off meetings Low level tactical marketing Stop Start Raising profile of and recognition for BUSA as the governing body of student sport Marketing & Branding Strong engagement with external partners – develop service agreements External Partnerships Structure & Governance A dynamic, professional structure maintaining student involvement at the appropriate levels Ad hoc training / development for AU Presidents Membership Development Reviewing subscriptions and improve value for money Home Country representative programme Competitions National c’ships and finals run by BUSA head office, local c’ships devolved to regional clusters Core activity area BUSA – making student sport better for students

Visit us on : Contact us on : BUSA – making student sport better for students The success of the strategy review will be dependent on gaining consensus, enthusiasm and ownership. Our strategy says that BUSA is about sport and students … that BUSA is about making sport better for students. BUSA should focus on 5 core activity areas : Better competitions for students Stronger branding and marketing More opportunities for members Focused partnerships in key areas Faster and more effective decision making structures So what does this mean : Bigger finals events – higher brand profile Devolve local leagues to a regional structure Give the Executive decision making powers Establish contracts with key partners TASS, NGBs, Regional Sports Boards, UCS etc. What do we do next : Workshops / Officers – May General Council – June Action plans – Sept.

Visit us on : Contact us on : Strategy implementation and timescales Endorsement and sign off – Exec 20th May Strategy presented and approved – General Council 17th June Establish Working Groups / extend remit of Strategy Group to plan priority actions on Competitions Membership Development Structure and Governance Expedite next steps – to capture momentum

Visit us on : Contact us on : A series of bulletins will be used to help provide communications to key stakeholder groups. There are key deliverables / milestones at regular points Feb 05Mar 05Apr 05May 05Jun 05 Scoping / Research Interviews / data collection Options appraisal Recommendations / final report Development of options 25/02 Contract 30/06 Final report 28/02 Questionnaire 28/03 Research findings 20/04 Options & evaluation criteria 20/05 Exec. 17/06 General Council 10/11 Mar. Officers / Exec. 18/20 Mar. Finals w/e 21/24 Mar. UCS Conf. 27/04 Rugby finals 5/6 May Officers / Exec Tbc Divisional meetings 15/02 Bulletin 1 - intro 01/03 Bulletin 2 - q’aire 15/03 Bulletin 3 - reminder 29/03 Bulletin 4 - findings 05/04 Bulletin 5 - w/shops 17/05 Bulletin 6 - w/shop o/p 24/05 Bulletin 7 - interim Tbc. Bulletin 8/9 - final & thanks Milestones Phases Events Comms