AUM Trends: the year the industry would want to repeat itself. 2008, the year the industry would rather forget. Total AUM plummets by 25%. Value erosion of 1.3 lac crores

Gainers Gainers…. In 2008 Can Robeco MF, Birla Sun Life MF & LIC MF have added to total corpus. Can Robeco MF grows by 51%, Birla Sun Life by 14% & LIC about 3% Amongst the heavy weights, only Birla Sun Life returns positive AUM numbers. CONGRATULATIONS Can Robeco Mutual Fund Birla Sun Life Mutual Fund

Corpus Losers: ING Mutual Fund, Benchmark Mutual Fund, Morgan Stanley and DBS Chola Mutual Fund largest AUM losers.

Goliaths fall the hardest. Franklin Templeton & DSP Blackrock give up more than 35% ICICI Prudential & UTI loose 25%. Reliance MF, most successful in holding on to assets.

Worst sufferers…. Categories December 2007December 2008 G old ETF is the only AUM positive category. Open ended equity gives up more than 90,000 crores INR. Closed ended equities loose more than 50% F-O-F has been reduced to an insignificant category. Hybrids fail to fare any better than pure equity category.

Category hits the most….. Sector wise Auto Banking Technology are the laggards Infrastructure, FMCG & Pharma are the category leaders

Schemes – Corpus Gainers Principal Index Reliance Regular Savings - Equity DSP BlackRock Top Kotak Opportunities Gold BeEs The top 5 gainers, combined just add Rs crores. Amongst the large funds, Reliance Regular Savings Equity and DSP Blackrock Top 100 manage to stay positive.

Schemes – Corpus Gainers (%) Principal Index DBS Chola Monthly Income Plan Reg Cum Birla Sun Life MIP-Saving DWS MIP Plan DWS Investment Opportunity Principal Index and DWS Investment Opportunity only equity funds to gain substantially. Gainers are lead by the Hybrid Category indicating shift of assets and investor’s preference.

Corpus Losers – Schemes Bank BeES Reliance Growth HDFC Equity Fund Morgan Stanley Growth Reliance Diversified Power Sector Top 5 AUM losers account for nearly Rs.15,000 crores. Reliance schemes account for most loses. Bank BeES the largest single affected party, amongst equity schemes. Morgan Stanley, the largest closed ended fund AUM loser.

To sum up……….  Can Robeco Mutual Fund & Birla Sun Life Mutual Fund are the only fund houses to improve in the year.  Reliance Mutual Fund largely successful in holding assets.  Franklin Templeton, DSP Blackrock, ICICI Prudential and UTI fail to hold on to assets.

To sum up……….  Some of the smaller fund houses, seriously need to rethink strategy.  F-O-F fails to leave any mark  Hybrids surprise by their overall poor performance

Thank You