Sports in Society: Issues and Controversies Chapter 8 Gender and Sports: Does Equity Require Ideological Changes?

Participation and Equity Issues Participation by girls & women has increased dramatically since the early 1980s because: New opportunities: Increased participation for girls & women. Government equal rights legislation: In 1972 Title IX of the Educational Amendment was passed. Global women’s rights movement: Brighton Declaration pressured governments to create opportunities for girls & women. Health & fitness movement: Companies that produce sporting goods recognized that women can be serious athletes. Increased media coverage of women’s sports: When girls watch women who are physically strong and competent athletes, it becomes easier to envision themselves as athletes.

Title IX is a US law stating that No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any educational program or activity receiving federal financial assistance.

Legal Definitions: Title IX in the US Title IX requires compliance with one of these three tests: The proportionality test: Equity exists when a school has nearly the same proportion of women paying sports as women enrolled. A 5 percentage point deviation has been okay The history of progress test Judged by actions & progress over past 3 years. A practice of expanding its sport programs for female athletes. The accommodation of interest test Programs & teams meet the interests and abilities of the under represented sex. Schools must accommodate.

Title IX in the US has Supported dramatic changes in the sport participation opportunities available to girls & women since 1972 Evoked continuous resistance since it became law. Demonstrated that laws and law enforcement do not exist in a social and cultural vacuum. Demonstrated that when laws challenge the ideas and lifestyles of people with power, the legitimacy and enforcement of those laws will be questioned.

Figure 8. 1 Media coverage has changed how some people think about women in sports. Media coverage makes women athletes very visible now.

Reasons For Caution When Predicting Future Participation Budget cutbacks and the privatization of sport programs Gender equity is often subverted by budgets cuts. They are vulnerable to cuts because they are less well established and have less revenue-generating potential. 2. Resistance to government regulations: Those who benefit from the status quo often resist legislation that mandated change. 3. Backlash among those who resent strong women. When women play certain sports, they become strong. Strong women as abnormal and they put down certain women’s sports that involve strength and brutal body contact. 4. Under representation of women in decision-making positions in sport programs. As women sports became more important in high schools and colleges, men replaced female coaches and administrators.

Reasons For Caution When Predicting Future Participation Continued emphasis on “cosmetic fitness” Trivialization of women’s sports Homophobia and the threat of being labeled “lesbian”

HOMOPHOBIA AND THE THREAT OF BEING LABELED Homophobia is a powerful cultural factor that has discouraged many girls and women. Homophobia causes some parents to steer daughters away from sports considered lesbians. Heterosexual men may use homophobic discourse to tease female athletes and control all women who are intimidated by it.

Gender and Fairness Issues in Sports Inequities in participation opportunities Often grounded in dominant definitions of masculinity and femininity in a culture May be related to religious beliefs Establishing legal definitions of equity is a challenge Support for athletes covers many issues Women are underrepresented in coaching and administration jobs in sports

Title IX Categories of Support for Athletes: Access to facilities Quality of facilities Availability of scholarships Program operating expenses Recruiting budgets Scheduling of games & practice times Travel and per diem expenses Academic tutoring Number of coaches Salaries for all staff and administrators Medical training services and facilities Publicity for players, teams, and events

Coaching and Administration: Reasons for Underrepresentation Women have fewer established connections and networks in elite programs. Subjective evaluative criteria used by search committees. Support systems & professional development opportunities for women have been scarce (continued)

Coaching and Administration: Reasons for Underrepresentation Many women do not see spaces for them in corporate cultures of sport programs. Sport organizations are seldom sensitive to family responsibilities among coaches and administrators. Women may anticipate sexual harassment and more demanding standards than those used to judge men

Access to Informal and Alternative Sports Gender inequities also exist in player controlled sports: Girls and women may face greater access challenges than are faced by boys and men. Boys and men often control access to these sports, and they control access on their terms. Title IX does not apply to these sports. Question: Do the XGames reflect or perpetuate inequities related to access in these sports?

Strategies to Promote Gender Equity Confront discrimination and be an advocate for women coaches and administrators. Be an advocate of fair and open employment practices. Keep data on gender equity. Learn and educate others about the history of discrimination in sports and how to identify discrimination. (continued)

Strategies to Promote Gender Equity Inform media of unfair and discriminatory policies. Package women’s sports as revenue producers. Recruit women athletes into coaching. Use women’s hiring networks. Create a supportive climate for women in your organization.

Figure 8.4 The Two-Gender Classification System

Girls and Women As Agents of Change Sport participation can empower women but This does not occur automatically. Personal empowerment is not necessarily associated with an awareness of the need for gender transformation in society as a whole. Elite athletes seldom are active agents of change when it comes to gender ideology. Girls and Women As Agents of Change

THE FEMALE Athlete

Why Elite Athletes Seldom Challenge Traditional Gender Ideology Women athletes often fear being tagged as ungrateful, “man-haters,” or “lesbians”. Corporation-driven “celebrity-feminism” focuses on individualism and consumption, not everyday struggles related to gender. “Empowerment discourses” in sports often are tied to fitness and heterosexual attractiveness. Women athletes have little control or political voice in sports or society at large.

Boys and Men As Agents of Change Gender equity also is a men’s issue: Equity involves creating options for men to play sports that are not based exclusively on a power and performance model. Equity emphasizes relationships based on cooperation rather than conquest and domination.

Facing Football: A Challenge for Equity Strategies High profile football teams Involve more players and more resources than any other sport team Often promote a culture in which there is resistance to the organizational changes needed to achieve gender equity Often are supported by boosters who do not want gender equity to interfere with how they have always done things

Changes in Gender Ideology: A Prerequisite for Gender Equity Gender ideology is crucial because: Gender is a fundamental organizing principle of social life Gender ideology influences how we Think of ourselves How we define and relate to others How we present ourselves to others How we think about and plan for our future

Gender Ideology Gender ideology in the U.S. is based on a two-category classification system that Assumes two mutually exclusive categories: heterosexual male and heterosexual female Encourages these categories to be perceived in terms of difference, and as “opposites” Leaves no space for those who do not fit into either of the two categories Involves inequities when it comes to power and access to power

Facts about Gender Ideology It is defined in ways that Give some men more access to power while restricting the range of behavior among all men Marginalize gays and lesbians by categorizing them as being out of normative bounds Lead women to be more apt to push gender boundaries while men are more apt to police gender boundaries for themselves and women

Gender Ideology in Sports Gender is not fixed in nature, so people often use sports to maintain dominant definitions Sports often are sites for celebrating traditional ideas about masculinity Sport images and language often glorify a heroic manhood based on being a warrior When sports celebrate masculinity, female athletes often are defined as invaders

Gender Ideology in Sports: Girls and Women As Invaders Girls and women in sports often threaten the preservation of traditional ideas about gender Through history, myths have been used to discourage participation by girls and women Encouragement varies by sport, and whether the sport emphasizes grace or power Being a “tomboy” is okay as long as traditional “femininity cues” are presented

Women Bodybuilders: Expanding Definitions of Femininity? Competitive bodybuilding for women did not exist before the 1970s There is a clear tension between muscularity and ideas about femininity in women’s bodybuilding Women bodybuilders may be perceived as deviant in terms of gender definitions Women bodybuilders challenge traditional definitions of gender, despite commercial images that highlight heterosexual attractiveness Women bodybuilders use femininity insignias to avoid being marginalized as they push boundaries

Figure 8.5 Gender ideology is changing but it continues to create constraints on sport participation for some people.

Gender Ideology and Double Standards in Sports What would happen if: Mia Hamm beat up a man or a couple of women in a bar fight? A high profile woman athlete bragged about having numerous sex partners? A WNBA player had tattoos expressing strength and dominance on her arms? The captain of the national women’s soccer team was photographed with near naked men ogling and hanging on her?

The Challenge of Being Gay or Lesbian in Sports Popular discourse erases the existence of gay men and lesbians in sports Gay men and lesbians do not have the freedom that heterosexuals have in expressing their sexuality Being “out” in sports creates challenges Women risk losing social acceptance Men risk physical safety and losing social acceptance Most people in sports support a “Don’t ask, don’t tell” policy about homosexuality

Strategies for Changing Ideology and Culture There is a need for Alternative definitions of masculinity Critically question violent & destructive behavior Alternative definitions of femininity Becoming “like men” is not the goal Changing the ways we do sports Focus on lifetime participation, supportive vocabularies, gender equity, and bringing boys and girls and men and women together to share sport experiences

Summary Know the benefits of Title IX. Know what the actual law of Title IX says. How can an organization prove compliance of Title? What has caused women sports to be visible? Give examples. What are the effects of practicing homophobia mentality? Title IX support of female athletes in what ways? Identify ways to promote equity. Is gender equity a men’s issue? What is gender ideology?