Summit for the Future May 4th 2006 Erik-Jan Gelink
Markets are going digital full speed..
.. existing markets are being replaced..
.. adoption of digital devices is going faster then ever.
TV: little innovation since
.. TV is the dumbest device at home.
HardwareSoftware Hardware A shift of intelligence
Tele-vision Multi-channel TV Content Distribution Choice Control From Tele-vision to My-vision. My-vision Development in Dutch TV-market
TV 2.0 the face of TV is changing Care-TV Movie-TVMeet-TVTeach-TVSecurity-TV Gamble-TV Talk-TV Watch-TVQuiz-TV Listen-TV Game-TVKids-TV Me-TVSearch-TV?-TV
It’s all coming together Technology Content Distribution Convergence
TV 2.0 a new Hype? Source: Gartner
Hardware
Settop- boxes (UPC MediaBox)
Digital Video Recorder (DVR)
Gaming Devices (Microsoft Xbox)
New Entrants (Cisco)
HDTV (HD-DVD & Blu-Ray)
Remote Access (Slingbox)
Wireless Connections
Mobile devices
Trend: Integration
Software
Windows Vista
Media Center
Google Video
Yahoo! Go
Video sharing – huge business
YouTube (sharing)
Jumpcut (editing)
Video- bomb (voting)
Blog television
Players (Democracy Player)
Peer to Peer (P2P)
Darknet “That was a very nice presentation” a Hollywood studio chief said to a delegation from TiVo after seeing the device in action. “Now go set yourselves on fire”.
HardwareSoftware Hardware
PC as a media- hub?
Who delivers the signal? innovatie
Who delivers the software?
Who delivers the hardware ?
Who ownes the remote?
Who delivers the content?
Aggregators under pressure
Shop front for mass market content
Shop front & niche content Variety Niche Shop front Volume Source: Wired – The Long Tail
Don’t forget.... do they still understand?
Questions?