How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently.

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Presentation transcript:

How Do You Get Known? 1 We Reach enough people with your message to make a real difference. More than most other local media. 2 We reach them Frequently. Our loyal audiences allow us to deliver more repetition than other media. This is essential to make your business known before its needed. 3 Because radio is so affordable, you can afford to reach them Consistently. Mindshare is fleeting – you must maintain it or it will disappear. 4 We’ll use high-quality, emotional & Compelling Creative. Nothing can kill a marketing investment more quickly than poor-quality or flat creative. CONSISTENCYREACHFREQUENCYCREATIVE

Coverage map We cover Central Arkansas and beyond!

Station Briefs KLAL – Little Rock’s Hit Music Channel Features today’s smash hits and the hottest hits of the 90’s Talented on-air staff featuring Heather and Poolboy in the mornings, Johnny Jackson in mid-days, Kevin Miller in the afternoons, and Adam Bomb Live at night. Women Top 40; 120,200 weekly listeners 12+ KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artists Broadway Joe’s Morning Show featuring the Legendary Broadway Joe and Evangeline Parker, Stack 3 on Mid days, and Tre Day taking you to the house in afternoon drive. Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+ KARN - Arkansas’ NEWS/TALK/SPORTS Station Kevin Miller in the AM Drive with news/weather/sports info to start your day Home of Rush Limbaugh Doc Washburn taking you home every afternoon (beginning July7th) Adults Very Upscale; average 47,000 weekly listeners 18+ KURB – Today’s Hits and Yesterdays Favorites! Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days, Becky Rogers in the afternoon, and John Tesh—Intelligence for Life at night Women Upscale; 72,700 weekly listeners 12+ KOKY - Little Rock’s Heritage Station featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive. Today’s Urban contemporary station for adults “All Your Favorite Songs from the 70’s, 80’s, and Today” Adults KPZK – Arkansas’ Inspirational station For people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting music A blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others Urban 18-49

To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR Wally Waller Certified Branding Consultant fax mobile

Q1Q2 Q4Q3 Target Markets Gender Age M or F plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ What makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________ _____________________________ Notes _____________________________ _____________________________ _____________________________ ________________________