“Triggering Events” Stimulate Need But Whose Business Gets Chosen? The Brand. The One That Is Already Known “Known” Or Waiting To Be Found? Are You Known Before You’re Needed? If you could boil all of marketing science [down] to one simple principle, this is it: When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers than the average network affiliate and several times more than local papers and local cable. Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field. CONSISTENCYREACHFREQUENCYCREATIVE

Coverage map Our community of stations reach 474,500 listeners each week.* * Source Nielsen Spring 2014 Total Service Area Wally Waller

Station Profiles for Central Arkansas KLAL – Little Rock’s Hit Music Channel, features today’s smash hits and the hottest hits of the 90’s Featuring Heather and Poolboy in the morning, Johnny Jackson in mid-days, Kevin Miller in the afternoons & Adam Bomb at night. 55/45 Female to Male Top 40; 120,200 weekly listeners 12+ KIPR – Live, Local & Static-Free Hip Hop and R & B The freshest new music from well-known artists Featuring the Broadway Joe and Evangeline Parker in the mornings, Stack 3 on mid-days, and Tre Day in the afternoon. 51/49 Female to Male Primarily Urban 18-34, Strong 25-54; 81,900 weekly listeners 12+ KARN - Arkansas’ NEWS/TALK/SPORTS Station Kevin Miller in the AM Drive with news/weather/sports info to start your day Home of Rush Limbaugh Doc Washburn taking you home every afternoon 72/28 Male to Female Very Upscale; average 47,000 weekly listeners 18+ KURB – Today’s Hits and Yesterdays Favorites! Featuring Jeff Matthews and Lisa Fischer in the morning, Randy Cain in mid-days and Becky Rogers in the afternoon,. 645/35 Female to Male Upscale; 72,700 weekly listeners 12+ KOKY - Little Rock’s Heritage Station -Today’s Urban contemporary station for adults featuring the Tom Joyner show in the morning, Sonta Jean; the KOKY Queen in midday and the D. L. Hughley in afternoon drive. “All Your Favorite Songs from the 70’s, 80’s, and Today” 51/49 Female to Male Adults KPZK – Arkansas’ Inspirational station For people who want to hear positive, contemporary music that feeds the soul and spirit through inspiring, uplifting music A blend of positive music from artists like Yolanda Adams, Fred Hammond, R. Kelly, Kirk Whallum, Jill Scott, and many others 70/30 Female to Male Urban Wally Waller